OpenView Labs

DECEMBER 2, 2020

Developer relations, or DevRel, is a critical element of any SaaS growth strategy. In some cases it can create the tipping point that not only helps a startup overcome big marketing challenges, but can even steal action away from big-name incumbents. Building a developer community from scratch.

Marketing 54

Marketing AWS Scale Development 54

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Sylvia Ng

FEBRUARY 17, 2016

Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. You can spec lower-level development work. Experience in developing web applications in PHP. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Sales Hacker

FEBRUARY 2, 2024

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). More for your eardrums : Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform.

Metrics 91

Metrics Revenue Scale Marketing 91

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. For many developer tools that is actually one potential vehicle for PLG. With that, you attract the same audience (in this case, marketers) as your main product, but this thing is free. I really like it.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Unbounce

FEBRUARY 17, 2021

That’s why we developed the Unbounce Guide to Landing Page Copywriting to walk you through the process. VMware Tanzu helps developers, IT professionals, and business leaders manage app production. Their solutions make building products more efficient, in part by allowing developers to focus on coding and simplifying ops.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

SaaStr

MAY 21, 2019

If you think back about the developer work, the pager duties and data dogs and snowflakes that are just building this awesome value under the covers and maybe, if you’re more SAS centric, you don’t think of them, top of the mind, in the same way, but just fantastic businesses being built. Twice for retail.

Cloud 167

Cloud Scale Finance Retention 167