5 Interesting Learnings from Xero. As It Crosses $650m in ARR.
SaaStr
MAY 19, 2019
Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand! ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! Customer Lifetime Value is 81 months, from SMB That’s impressive.
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