5 Interesting Learnings from Xero. As It Crosses $650m in ARR.
SaaStr
MAY 19, 2019
” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive.
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