5 Interesting Learnings from Xero. As It Crosses $650m in ARR.
SaaStr
MAY 19, 2019
Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand! Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive.
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