SaaStr

FEBRUARY 2, 2023

CloudKeeper from TO THE NEW, is a cloud spend optimization solution that guarantees to cut down your AWS bills by 5-15%. With CloudKeeper, we have helped 200+ of our customers optimize their AWS spend with a guaranteed reduction in their AWS bills. RI pricing for On-demand usage. No lock-ins. Savings from Day 1.

Cloud spend optimization 204

Cloud spend optimization AWS Scale compliance 204

OpenView Labs

FEBRUARY 2, 2021

You can do this by either building your product with vitality buried in its core, just like Calendly, or you can get the word out using content marketing. And that takes us to the next marketing trend… 2. Content marketing will drive user acquisition. More SaaS companies will move to usage-based pricing.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. Pricing Changes. There is currently a surge in usage-based pricing and other creative pricing strategies.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Teamgate

OCTOBER 19, 2019

Sure, social media and content marketing are incredibly powerful tools to grow your business too, but comparing them with email marketing would be like comparing apples with oranges. However, to effectively spend your marketing budget, you need to identify channels that generate the best results for you. Absolutely not.

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

SaaStr

JANUARY 28, 2020

And I remember being at that Dreamforce in 2009, which was awful. Marketing wasn’t involved, whoever else wasn’t involved.” ” I’m like, that sounds awful. This rep, this seasoned rep, he refused to give my head of marketing a demo. I mean, literally. Every retail shop was closed by 2000.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Chart Mogul

DECEMBER 6, 2023

Pricing experimentation will soar Ingrid Bonde Åkerlind , Principal at Oxx “As software tooling consolidation pressures continue, and driving growth from new customer acquisition alone remains difficult, companies will continue to look to pricing and packaging to grow revenue in existing accounts.

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

User Pilot

JANUARY 26, 2024

Early monetization characterizes also the marketing-led growth model. This approach prioritizes promoting the product via multiple marketing channels like content marketing or paid advertising to acquire promising leads that they later pass on to sales. The more customers you have, the lower the cost per customer.

SaaS 103

SaaS Acquisition Onboarding Retention 103