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2024 Predictions

Tom Tunguz

In the last two years, M&A has totaled about $49b & it surges to above $60b driven by AI acquisitions. AI & data continue to dominate the funding landscape as founders & investors seek novel applications of the technology. SaaS did see a second wave fueled by AI, but the productivity gains remain to be seen.

AI Search 221
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What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross 

SaaStr

How Will AI Fundamentally Change the Workplace and Products? Today, it’s more about content extraction, discovery, and search. Do you see massive disruption in workforces and marketing headcounts shrinking because of AI? “I’m That’s the skill, especially on the GTM side, that you should invest in early.

AI Search 211
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What is AI marketing? Everything digital marketers need to know

Unbounce

AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns.

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Kellblog Predictions for 2024

Kellblog

While it’s impossible to know the revops job description from the name alone, a phrase search for “sales operations” versus “revenue operations” on LinkedIn jobs reveals 3x more listings for salesops than revops. Per LinkedIn , headcount is up 240% over the past two years. AI Climbs the Hype Cycle. In

AI Search 108
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How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Neil Patel

And 9% said they are decreasing their content creation budget due to AI tools helping them create content more affordably. Speaking of AI tools… they are the talk of the town these days. A staggering 98% said they would invest in AI tools in 2023. So, let’s start off with search ads. Search Ads. Social Ads.

Marketing 144
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12 Customer Success predictions and trends for 2023

ChurnZero

First, digital CS will become a way of life due to flat or reduced headcount. Second, the power of AI in customer experience will become more evident and accessible—an innovation we at ChurnZero have jumped on with the introduction of Customer Success AI. AI is real and it works. A few common themes emerged.

Trends 98
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

In this episode, you’ll get insight on the challenges marketers face with AI, the future of AI in marketing, the transition from data to storytelling, and leadership. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”