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Social Media Automation Strategy: 10 Tasks You Can Automate

Buffer Resources

Put simply, social media automation is outsourcing the repetitive, manual, and sometimes boring tasks in your to-do list to software. Let’s dig into the meaty stuff now and talk about the actual tasks on your never-ending to-do list you can outsource to a software. I’m still pining for a few.

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Merchant of Record for Mobile Games: What It Is and Why You Need One

FastSpring

Very simply, a merchant of record (MoR) is a legal entity that sells services or goods to a customer. This means that companies can choose to be their own MoR, but they can also outsource this work to a company that takes on those legal liabilities and handles the financial setup behind the scenes for them. Don’t take it from us alone.

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The GTM AI Operating System

Sales Hacker

Whats emerging isnt just another AI point solution (well, actually, yes – there are many of those!). The shift to a new operating model: the GTM AI Operating System. Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion.

AI Search 101
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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

AI is transforming how go-to-market teams operate. Every time we automate a task – prospecting, drafting, follow-up, analysis – we also outsource the skill-building that task enables. The same is true for cognitive skills—we need to deliberately build them.” — Peter Kazanjy , Co-founder of Atrium AI isn’t a threat, it’s an opportunity.

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Marketplaces in the Age of AI

Andreessen Horowitz

Now, we believe generative AI promises to revolutionize marketplaces again. It will not only transform how products and services are sold — but also how they are made. Over the next 3 to 5 years, we expect some existing marketplaces will pivot, some will go out of business, and some will be supercharged with the help of AI.

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How Does Scaled Data Labeling Work With Marketing?

Neil Patel

With the growth of artificial intelligence (AI) technology, data labeling has also become integral to marketing. The more context you provide, the better the AI can learn. A few examples of common algorithms include search query results and sort and filter features on an e-commerce website. How Does Data Labeling Work?

Scale 144
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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Andreessen Horowitz

Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.

AI Search 121