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What Data Can You Pull From Cookie Tracking?

Neil Patel

This is just one of the latest legal issues facing online marketers today. Individually, cookies do not track data about who you are as a person; they simply give information about your web browser and trends. Cookies can also enhance the user interface and provide smooth, personalized experiences for users.

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PayPal for Enterprise: Building Solutions Across the Funnel

Neil Patel

Contactless payment methods are tapping into the future of commerce. International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. When we talk about leaders in the contactless payments space, we must talk about PayPal.

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9 AI Tools for Successful Marketing Funnels

Neil Patel

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

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How to Use Blockchain in Marketing Data Security

Neil Patel

It has the potential to impact how we work, even if you’re not planning to accept cryptocurrency as a payment method. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. The transaction is verified and stored as a block.

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Neil Patel

Let’s start by analyzing the pros and cons of advertising to a mobile audience. But why is this type of ad a pitfall for mobile advertisers specifically? In short, many people still don’t buy things on their phones. In addition, some people want to see and touch a product in person. I know what you’re thinking.

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How to identify and reduce customer friction points

ChurnZero

Customer friction points are any obstacles that stand between the customer and what they want — think clunky checkout processes, complicated phone menus, or any steps that feel extra and unnecessary. Secure checkout processes are vital, but you want your payment process to be as fast and effortless as possible. Post-purchase friction.

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What are inbound leads?

Baremetrics

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. Try Baremetrics Free.