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PayPal for Enterprise: Building Solutions Across the Funnel

Neil Patel

Contactless payment methods are tapping into the future of commerce. International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. When we talk about leaders in the contactless payments space, we must talk about PayPal.

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9 AI Tools for Successful Marketing Funnels

Neil Patel

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

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How to Use Blockchain in Marketing Data Security

Neil Patel

It has the potential to impact how we work, even if you’re not planning to accept cryptocurrency as a payment method. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. The transaction is verified and stored as a block.

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Neil Patel

Let’s start by analyzing the pros and cons of advertising to a mobile audience. But why is this type of ad a pitfall for mobile advertisers specifically? In short, many people still don’t buy things on their phones. In addition, some people want to see and touch a product in person. I know what you’re thinking.

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How to identify and reduce customer friction points

ChurnZero

Customer friction points are any obstacles that stand between the customer and what they want — think clunky checkout processes, complicated phone menus, or any steps that feel extra and unnecessary. Secure checkout processes are vital, but you want your payment process to be as fast and effortless as possible. Post-purchase friction.

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25 Tools for Bootstrapped Companies

Neil Patel

If you’re serious about growing your startup, you’ll eventually need to put down the pen and paper to-do list and upgrade to a SaaS solution. It also integrates with over 400 other SaaS tools and software platforms like Salesforce, WordPress, Hubspot. Bootstrapping Tools to Create a Website.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

If there’s one thing we can count on, it’s that just about everyone online is using Google. And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. Don’t bombard your audience with countless sales pitches. Focus on education.