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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates. Highlights from recent U.S.

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A Complete Guide to App Monetization

Neil Patel

You built your app idea , you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. You finally did it.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Clever ways to approach digital advertising in your game marketing. If you look at last year, I think it was 38 titles a day [that were being released] just on [the Steam] platform, so it’s easy to get lost. The first phase is focusing on your own community,” Todd explains, citing Discord as a great platform on which to do so.

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Tap to Pay: What It Is and How It Works

Stax

Since the first plastic credit card was issued by American Express in 1959 , payment tech progress has been growing exponentially. Magnetic stripe payments enjoyed a 30-year reign between the ’70s and ’90s. Contactless payments became a must-have during COVID. NFC technology is in the midst of an evolution.

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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

These changes indicate one thing: The mobile games industry is changing, but Apple and Google will fight with everything they have to keep their grip on payment processing — and by extension, players’ wallets. Amidst these Goliaths fighting over revenue from games and in-app purchases are the players.

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PayPal for Enterprise: Building Solutions Across the Funnel

Neil Patel

Contactless payment methods are tapping into the future of commerce. International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. When we talk about leaders in the contactless payments space, we must talk about PayPal.

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The decade software ate the world

Intercom, Inc.

Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software. Rise of mobile. Big tech takes over.