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Storable , the leading provider of all-in-one software for the self-storage industry, has a vision for its payments solution that is reminiscent of the industry it serves. As John Durrett, General Manager of Payments for Storable, recently explained in a sit down with Payrix, Storable wants to make payments “invisible” for its customers.
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They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data. For example, a customer acquisition cost (CAC) of $12 per install may seem impressive at a glance.
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So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Do we have any golden rules for hiring something/someone versus both buying a platform?
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Acquisition. Once you’ve done that, you can start looking for software that will help you push more users towards those goals, analyze their progress, and optimize your systems. Now – a disclaimer – we’re going to skip Product Acquisition tools here. You can also use it for embedding quizzes into your website!
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The results are game-changing not just for your support team, but for player experience, retention, and ultimately, revenue. The real cost: Slowed-down business growth, player churn due to poor experiences, damaged brand reputation. The real cost: Low player satisfaction, damaged brand reputation, player churn, lost revenue.
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