SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. The ones they met in person closed at a 3x rate.

Payment Methods 273

Payment Methods Acquisition Scale Payments 273

Payrix

JANUARY 28, 2025

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.

Payments 130

Payments Payment Solutions Merchant Services Payment Methods 130

Tom Tunguz

FEBRUARY 26, 2025

To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. Second, annual contracts often include terms that require pre-payment up-front which rewards the startup with lots of cash to grow faster. How about a 50 person SaaS company?

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

FastSpring

JANUARY 9, 2023

Most Stripe alternatives fall into one of two categories: (1) payment processors, or (2) a billing solution that covers payment processing and other aspects of billing such as fraud detection, checkout, and more. can provide payment processing, order fulfillment, financing options, and more. MoRs for SaaS Companies.

Payment Methods 147

Payment Methods Payment Services Merchant Services Payment Features 147

FastSpring

AUGUST 13, 2024

Apple has revised its App Store rules to be better compliant with the European Union’s Digital Markets Act (DMA), but the fees associated with Apple’s revisions are still considerably high according to an article from The Verge. For example, the “Store Services Fee” will be “a 10% standard commission fee or a 5% discounted commission (e.g.,

Payment Methods 159

Payment Methods Merchant Services Payment Solutions Payments 159

FastSpring

JUNE 22, 2022

One of the most important parts of your store is the checkout page. Working with a website checkout page that will convert more visitors will help you increase sales. Just make sure the submit payment button is easy to find at the journey’s end. Other design steps can help optimize your website checkout page too.

Payment Methods 148

Payment Methods SaaS Payments Payment Solutions Payment Services 148

Unbounce

MAY 5, 2020

You’ve moved your small business online , either with some landing pages or an ecommerce store. But you don’t just want to “get online”—you want to get your products or services in front of all the people who might want ’em.

Payment Methods 145

Payment Methods Scale Merchant Services Advertising 145

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. That’s an expensive mistake if you make the wrong investment.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

SaaStr

SEPTEMBER 7, 2024

There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. You really have to do it all now to build a true platform for SMBs: software, payments, payroll, marketing, workflow and more. That’s the trifecta.

SaaS Payments 317

SaaS Payments Payments Payment Methods SMB 317

SaaStr

AUGUST 21, 2024

But Gross Margins Only 28% on Payments and Related Solutions Low gross margins on payments and financial services of only 28% makes Toast’s model much tougher than Shopify’s (39%) or Bill’s (80%+). It’s probably not really a SaaS company, but close enough to include it in our series and our ecosystem. #3.

Scale 307

Scale Payment Methods SaaS Payments Payment Solutions 307

SaaStr

NOVEMBER 21, 2022

Brex then scaled its payments business quickly. Shopify identified its ICP as individuals and businesses looking for easy tools to start an online e-commerce store. Then, it built an entire ecosystem around it, soon launching Shopify payments, an embedded payment tool that quickly became the largest piece of the business.

Payments 243

Payments Payment Methods Embedded Payments Scale 243

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

FastSpring

APRIL 20, 2023

When you’re selling software internationally, it’s vital to give your buyers payment methods that are both familiar and convenient to them. This eliminates friction in the purchasing experience, leading to increased customer acquisition and revenue. FastSpring helps sellers do this globally with a wide range of payment methods.

Merchant Services 146

Merchant Services Payment Methods Payment Solutions Payments 146

SaaStr

OCTOBER 26, 2022

Payments and e-commerce drag blended gross margins down to 60%. Wix along with Squarespace and also WordPress / Automatic have pushed deeply into e-commerce and as part of that, payments. It makes sense, as ecomm adds a ton of value to a standard website. But payments can be low gross margin, and they are for Wix.

Payments 289

Payments Payment Solutions Payment Methods SaaS Payments 289

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. It is a seamless online experience…if you design it that way!

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

SaaStr

JULY 20, 2022

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. Historically, Weave gave away several “free” phones with each new account. Weave has added payment processing to its services, and as part of that, use Stripe per a 3 year term agreement. #5.

SaaS Payments 291

SaaS Payments Scale Payment Methods SMB 291

Incredo

JULY 14, 2019

Over time printed newspapers were replaced with online sources of information but the subscription pricing model didn’t lose its popularity and spread in other industries too, from cable television to health clubs and from online academic journals to software providers. 4 Attracts more customers as monthly payment size is small.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Chart Mogul

DECEMBER 4, 2020

And is Stripe a good choice as your billing and payment provider? When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. Fast forward 10 years and setting up shop and accepting payments has become a lot easier, thanks to a large extent to Stripe.

Payment Methods 105

Payment Methods Payment Services Payments Payment Solutions 105

Intercom, Inc.

OCTOBER 16, 2019

Can one person buy via a credit card or will multiple stakeholders need to be involved? At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

User Pilot

NOVEMBER 7, 2024

Product demos can be used at various stages in the customer journey, such as on your website to engage potential customers, in email campaigns to nurture leads, during sales calls to provide a “try before you buy” experience, and for customer onboarding to help new users get up to speed quickly. Dropbox’s product tour.

Payment Methods 103

Payment Methods Payment Solutions Software Review SaaS Payments 103

Stax

JUNE 27, 2024

As a business owner, you engage in many daily transactions, from receiving customer payments to paying your bills and suppliers. But cash and checks are rapidly declining as preferred modes of payment. Brainy Insights valued the digital payments market at $102.60 billion in 2022 and estimated it to reach $510.30

Payment Methods 88

Payment Methods Payment Services Merchant Services SaaS Payments 88

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. We put it online, $10,000, and we started talking to our customers. Want to see more content like this? We can quit our jobs.

Acquisition 173

Acquisition Software Review Payment Methods Marketplace as a Service 173

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Payrix

DECEMBER 10, 2024

Software-led payments have grown in popularity, and for good reason. Last year, we sat down with several of the payments experts that roam the halls of Worldpay to understand what was on the horizon for software platforms and payments. From those conversations, we made software-led payments predictions for 2024.

Payment Services 100

Payment Services Merchant Services Payments Payment Solutions 100

USIO

JANUARY 15, 2024

Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. Cash Flow Management: Subscription payments provide a steady cash flow. Scalability: Subscription models scale well with the growth of the customer base.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

FastSpring

MARCH 3, 2023

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. Customers still come to your website to learn about and buy your products.

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? Start by mapping out the key stages in the journey, for example, awareness, acquisition, activation, adoption, retention , and revenue. A personalized in-app prompt to upgrade created in Userpilot.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

Payrix

JULY 24, 2024

With their sights set on elevating the customer experience, deepening user engagement, and driving sustainable growth, there’s one thing software companies are making room for in their roadmap: Embedded Payments. However, not all Embedded Payments solutions are built under the same standards.

Payments 130

Payments Embedded Payments Merchant Services Payment Services 130

Stax

MARCH 16, 2025

Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. Even if you believe your technology is easy to set up and use, it may not be for the average person.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

FastSpring

JUNE 25, 2019

A challenge faced by all subscription-based businesses is figuring out a way to keep recurring payments flowing for their company. To help your company understand the value of dunning management , we’re sharing 4 ways having a robust dunning management process can benefit your online store. Reason #3: Reduce Your Customer Churn.

Payment Methods 90

Payment Methods Payment Features Churn SaaS Payments 90

Neil Patel

SEPTEMBER 8, 2020

After making a series of company acquisitions, Google started its desktop web mapping service in 2005. While optimizing your website for Google search results is a good start, there’s still a disparity between map and web search results. Google Maps actually started as a C++ program at Where 2 Technologies. But, guess what?

Payment Methods 126

Payment Methods Branding Payments Merchant Services 126

Stax

SEPTEMBER 17, 2024

If you had to scratch your head to answer this question, you’re among 9 in 10 Americans who prefer digital transactions over traditional payment methods. According to Mordor Intelligence , the electronic payments industry was valued at $7.36 trillion in 2021 and is expected to grow at a CAGR of 11.08% to hit $15.27

Payment Methods 88

Payment Methods Payment Services Merchant Services Payment Solutions 88

Tom Tunguz

JANUARY 3, 2018

That cash could be used for dividends, share buy backs and acquisitions. Several landscape altering SaaS acquisitions will come to fruition because of cash availability from repatriation and because there are enough public SaaS companies at scale to add material revenue and market cap to buyers. The scale is enormous.

SaaS Payments 203

SaaS Payments Scale Blockchain Machine Learning 203

Stax

JANUARY 28, 2024

This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries. As more subscribers join, manually sending out invoices will result in a storm of wasted paper, missed payments, and late penalties—none of which are beneficial to your business.

Payment Features 88

Payment Features Payment Methods Payment Solutions SaaS Payments 88

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Pauline : Yeah, so I work at OpenClassrooms, which is a European leader in online education.

Sales Hiring 192

Sales Hiring Payment Methods Payment Solutions Marketing 192

FastSpring

MARCH 6, 2023

Frederic Linfjärd was working on scaling Capture One’s software into new countries, and he was learning firsthand just how difficult it was to sell the product by building an online store in house. An In-Person Discussion About Scaling Your Business Join us in Amsterdam on April 5 from 9:30 a.m. to 11:45 a.m.

Payment Methods 78

Payment Methods Scale Finance Payment Services 78