SaaStr

NOVEMBER 21, 2022

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Brex then scaled its payments business quickly. Then, it built an entire ecosystem around it, soon launching Shopify payments, an embedded payment tool that quickly became the largest piece of the business.

Payments 242

Payments Payment Methods Embedded Payments Scale 242

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns.

Strategy 105

Strategy Payment Solutions Customer Lifetime Value Payments 105

Incredo

JULY 14, 2019

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” History of the subscription pricing model: From newspapers to the rise of SaaS subscription. Key finding?

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

User Pilot

NOVEMBER 7, 2024

An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This both shortens the sales process and enhances the customer experience.

Payment Methods 103

Payment Methods Payment Solutions Software Review SaaS Payments 103

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process. Entry level application (<$5,000 p.a.).

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97

Valuize Consulting

NOVEMBER 25, 2024

In today’s competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. There are certainly tactics that work best for specific groups: by industry (software vs hardware, or retail, or services, or healthcare, etc.) The differences between SaaS and B2C companies.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Activation funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

SaaS Payments 98

SaaS Payments Scale Payment Services Payment Solutions 98

Stax

JUNE 20, 2024

The SaaS space is one of the most dynamic industries out there, which is why smart comapnies team up with strategic partners to drive growth and innovation. Enter ISVs, which play a crucial role in enhancing and extending the capabilities of SaaS solutions. Its purpose? To foster symbiotic relationships that drive mutual growth.

SaaS Payments 88

SaaS Payments Payment Services Payments Stax 88

Frontegg

AUGUST 19, 2021

Instant gratification is now a mandatory aspect of SaaS application usage. They want to get onboarded smoothly and just use the software. Companies are shifting towards Product-Led Growth strategies and self-service features are making it all happen. Related: Top 10 PLG Tools for Your SaaS Application.

SaaS Payments 98

SaaS Payments Payment Services Payment Solutions Underperforming Technical Team 98

User Pilot

AUGUST 6, 2024

What is a SaaS marketing funnel, and how do you create one for your business? TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Sales funnels, on the other hand, aim to nurture qualified leads through the sales process and close deals as soon as possible.

SaaS Payments 103

SaaS Payments Metrics Scale Sales Funnel 103

Stax

AUGUST 26, 2024

The year 2024 is a special one for everyone at Stax because we’re celebrating a decade of transforming the payments industry and supporting our merchants and partners with innovative technologies and unwavering support. From multiple acquisitions to leadership changes, the company has continuously evolved.

Payment Services 88

Payment Services Merchant Services Stax Payment Solutions 88

User Pilot

JULY 28, 2024

How does a free trial work in SaaS and help me get customers, you may ask as a new SaaS founder. TL;DR Free trials let customers test a product or service over a limited period of time. TL;DR Free trials let customers test a product or service over a limited period of time. Then this guide is for you!

SaaS Payments 98

SaaS Payments Payment Methods Payment Services SaaS 98

User Pilot

NOVEMBER 30, 2023

Step 1: Define your conversion points There are several conversion points in SaaS, each action bringing users closer to being paid customers or loyal users of your premium plans. Ensure you provide users with a robust onboarding experience and remove any friction that could negatively impact conversion.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Payrix

MARCH 12, 2024

Embedded Payments have become a popular initiative among vertical specific software companies looking to deliver a more seamless customer experience, introduce new revenue into the business, and stay competitive in today’s digital world. How do they think about attaching payments to those existing customers? But where to begin?

Payments 100

Payments Embedded Payments Merchant Services SaaS Payments 100

Payrix

FEBRUARY 21, 2024

Software companies embark on their embedded payments journey only to discover they’ve underestimated the complexity that’s involved and struggle to launch. If you’re thinking about Embedded Payments for your platform, make time to listen to this episode of the PayFAQ Embedded Payments podcast. We’ve seen it far too often.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

User Pilot

MARCH 7, 2022

A smooth onboarding process is like the key to a puzzle. A customer’s payment is typically the finish line of a race. Onboarding customers is crucial to developing a long-term relationship with them and ensuring their loyalty to the business. Customer onboarding helps customers realize the full value of the product.

Onboarding 98

Onboarding Engagement Payment Methods SaaS Payments 98

Stax

APRIL 17, 2025

For SaaS companies looking to scale, upselling is one of the most effectiveand often underutilizedrevenue levers. Instead of pouring resources solely into acquiring new customers, smart SaaS businesses focus on increasing revenue from existing customers by guiding them to higher tiers, unlocking premium features, and expanding their usage.

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

User Pilot

DECEMBER 3, 2022

There are five different stages in the customer experience lifecycle – reach, acquisition , conversion , retention , and loyalty. The next stage is acquisition, where customers sign up for a product or service for the first time. In SaaS, this is usually the moment they start a free trial or freemium plan. Acquisition.

SaaS Payments 98

SaaS Payments Payment Solutions Software Review Payment Services 98

FastSpring

APRIL 1, 2021

I want to sign up and try that service! ”. Luckily, you can take a lot of actions to influence that process and showcase your value. It is a concrete way to optimize customer acquisition. It provides insights into product functionality and onboarding. Or maybe the onboarding process is too complicated.

Payment Solutions 138

Payment Solutions SaaS Payments Payment Methods Strategy 138

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services SaaS Payments 128

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I learned a million lessons about SaaS, about start-ups, and about life along the way.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. The process includes translation. Let’s get right to it.

Outsourcing Services 98

Outsourcing Services SaaS Payments Payment Solutions Payment Methods 98

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks. Is There an Ideal Churn Rate for SaaS?

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

User Pilot

JANUARY 10, 2022

How important is customer success KPIs to your SaaS business? Customer success metrics help you analyze how effectively you help customers gain value from your SaaS product. Let’s look at the most important customer success KPIs for your SaaS product. What is customer success in SaaS?

Customer Success 105

Customer Success SaaS Payments Customer Lifetime Value SaaS 105

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million now Homeadvisor).

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

User Pilot

OCTOBER 31, 2023

Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. What’s a free trial in SaaS? Some SaaS companies also offer paid trials , asking users to pay a small fee to test the product. How to choose the right free trial model for your SaaS?

SaaS Payments 97

SaaS Payments Payment Methods Strategy Payment Solutions 97

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

FastSpring

JULY 12, 2019

Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates. It’s commonly accepted that SaaS companies spend anywhere from five to seven times more in acquiring a new customer.

Customer Lifetime Value 98

Customer Lifetime Value Payment Features Finance Payment Solutions 98

Casey Accidental

FEBRUARY 22, 2024

In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply. This creates that attraction of supply to the product, decreasing acquisition costs. These products generally do not generate cross-side network effects.

Payments 116

Payments SaaS Payments Scale Payment Methods 116

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98