OpenView Labs

OCTOBER 5, 2021

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. At Acorns, my team included user acquisition, CRM marketing, and growth product.” Acquisition. Defining Growth . Hila explains.

B2C 65

B2C B2B New CTO Acquisition 65

Point Nine Land

APRIL 9, 2021

So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. Net revenue retention * of over 100% (for one or both sides of the platform) is a VC’s dream!

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

OPEXEngine

JANUARY 4, 2022

It’s the kind of notoriety that is leading to a wave of consumption pricing for new software companies and causing established companies to consider whether they too should switch to a usage-based model. It can encourage retention, as customers feel they can control their costs by managing their use.

Pricing 52

Pricing New CTO CTO Metrics 52

OPEXEngine

FEBRUARY 13, 2020

To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer. Chief Product Officer.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. We also measure NPS, and we benchmark that across all acquisitions. Q: Based on your acquisition experience, are for-sale businesses focusing on the customer and NPS?

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

ProfitWell

DECEMBER 6, 2019

We also have an episode of the ProfitWell Report that looks at the data from almost 2,000 companies to uncover how customer success impacts retention and churn, linked here. This acquisition reinforces Sprinklr’s mission to define and lead the customer experience management industry with the world’s first Unified Front Office.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 231

Part-Time VPE Technical Cofounder CTO Hire New CTO 231

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 154

New CTO Sales Hiring B2C CTO Hire 154

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. He is known for his knowledge and expertise in SEO, SaaS demand, and paid customer acquisition. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. For Slack, that was clearly the engineering and dev communities, who love new tools. And it was very successful. We have a lot of people going to slack.com, and it’s very simple to start a team.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

ProfitWell

FEBRUARY 4, 2020

RevOps isn’t new—some form of revenue operations has been around for a very long time, it simply lacked a title. When Co-founder and CTO of Chargify , Michael Klett isn’t brewing his own beer, he’s crafting billing experiences. Said hops came from a new cultivar out of the Pacific Northwest called Cascade. Key takeaways.

CTO Hire 98

CTO Hire Sales Hiring New CTO CTO 98

SaaStr

SEPTEMBER 18, 2020

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. When we made the acquisition, I remember being in a meeting with our senior executives. About four months after we made the acquisition, we announced to the team we were changing the name.

Sales Hiring 243

Sales Hiring CTO Hire Scale Investment 243

SaaStr

APRIL 16, 2019

The catch was he had just moved his family four kids to New York city. We had no New York city presence. I had my CTO and everyone would be like, “You can’t do this. So, we decided to be flexible and through that we actually opened a New York office. Real connection, but there was a catch. This was a problem.

CTO Hire 162

CTO Hire Travel Underperforming Technical Team CTO Coach 162

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. Traditional sales teams live mainly on the acquisition stage in the cycle. That’s what makes subscription sales so difficult. Marketing efforts.

B2C 52

B2C Subscription Payment Features Payments 52

ProfitWell

FEBRUARY 14, 2020

For example, if you subscribe to the New York Times , you pay a flat price per month or year. Spotify, on the other hand, added discounted tiers for Spotify Premium in a bid to increase acquisition and retention. What is flat rate pricing? Who is using a flat rate pricing strategy? The reason for this success? And lots of them.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. SaaS pricing is one of the most important (but difficult) decisions a new business makes.

Pricing 135

Pricing SaaS Payments Payments SaaS 135