Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. It is a seamless online experience…if you design it that way!

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

SaaStr

JULY 20, 2022

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. While these aren’t great metrics if Weave was enterprise, they are still solid for SMBs. Historically, Weave gave away several “free” phones with each new account.

SaaS Payments 290

SaaS Payments Scale Payment Methods SMB 290

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? This metric helps SaaS companies track the effectiveness of their expansion efforts. What metrics should you consider? On a lower level, the term is used to describe specific expansion tactics, like upselling.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

FastSpring

JANUARY 8, 2019

But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. But don’t worry, we’ve created an ecommerce glossary that includes all the terms and concepts you need to know to have a successful digital business. Affiliate links.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

User Pilot

NOVEMBER 7, 2024

Product demos can be used at various stages in the customer journey, such as on your website to engage potential customers, in email campaigns to nurture leads, during sales calls to provide a “try before you buy” experience, and for customer onboarding to help new users get up to speed quickly. Dropbox’s product tour.

Payment Methods 103

Payment Methods Payment Solutions Software Review SaaS Payments 103

Incredo

JULY 14, 2019

Over time printed newspapers were replaced with online sources of information but the subscription pricing model didn’t lose its popularity and spread in other industries too, from cable television to health clubs and from online academic journals to software providers. 4 Attracts more customers as monthly payment size is small.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. Looking to measure churn?

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

How To Buy Saas

DECEMBER 20, 2024

These metrics include monthly recurring revenue (MRR), customer acquisition cost, churn rate, customer lifetime value, etc. If you are a SaaS business owner, you can invest in analytics tools to get better insights and data to analyze these metrics and make actionable decisions. SaaS Accounting Standards: What is it?

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. You could be missing all of your metrics, but you know, you’re not the Twitter guys. Want to see more content like this?

Acquisition 173

Acquisition Software Review Payment Methods Marketplace as a Service 173

Stax

JUNE 27, 2024

As a business owner, you engage in many daily transactions, from receiving customer payments to paying your bills and suppliers. But cash and checks are rapidly declining as preferred modes of payment. Brainy Insights valued the digital payments market at $102.60 billion in 2022 and estimated it to reach $510.30

Payment Methods 88

Payment Methods Payment Services Merchant Services SaaS Payments 88

Neil Patel

JANUARY 24, 2023

There are very real, specific metrics that show you how well your content is performing. There are also vanity metrics out there that can be more distracting than worthwhile. That’s why in this content marketing guide , I’m going to give you the most valuable content marketing metrics for evaluating the performance of your content.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

FastSpring

JUNE 25, 2019

A challenge faced by all subscription-based businesses is figuring out a way to keep recurring payments flowing for their company. To help your company understand the value of dunning management , we’re sharing 4 ways having a robust dunning management process can benefit your online store. Reason #3: Reduce Your Customer Churn.

Payment Methods 90

Payment Methods Payment Features Churn SaaS Payments 90

Neil Patel

SEPTEMBER 8, 2020

After making a series of company acquisitions, Google started its desktop web mapping service in 2005. While optimizing your website for Google search results is a good start, there’s still a disparity between map and web search results. Google Maps actually started as a C++ program at Where 2 Technologies. But, guess what?

Payment Methods 126

Payment Methods Branding Payments Merchant Services 126

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. 5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Monitor metrics like NPS , product rating, and referral rate.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Intercom, Inc.

MAY 3, 2018

If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product. Rohini: Absolutely, especially if you’re the new person and trying to get up to speed.

Payment Methods 195

Payment Methods Merchant Services Scale Payment Features 195

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Pauline : Yeah, so I work at OpenClassrooms, which is a European leader in online education.

Sales Hiring 191

Sales Hiring Payment Methods Payment Solutions Marketing 191

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Take a traditional business, like a furniture store. Consider the following SaaS metrics important for performance monitoring to ensure your company is operationally strong.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

FastSpring

SEPTEMBER 2, 2020

When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. In fact, it’s easy for businesses to get overwhelmed by metrics and not know which ones to prioritize. This metric? What Is LTV, and Why Is It Important? Tracks Your LTV/CAC Ratio.

Scale 148

Scale Payment Methods Payments SaaS Payments 148

Baremetrics

NOVEMBER 2, 2021

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? What is a business metric?

Outsourced Development 98

Outsourced Development Payment Solutions Underperforming Technical Team Metrics 98

Stax

JANUARY 28, 2024

This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries. As more subscribers join, manually sending out invoices will result in a storm of wasted paper, missed payments, and late penalties—none of which are beneficial to your business.

Payment Features 88

Payment Features Payment Methods Payment Solutions SaaS Payments 88

Neil Patel

APRIL 12, 2021

Next, determine your target consumer, meaning the person who needs that problem solved. Curation-type boxes offer samples of new products or items selected based on a consumer’s personal preferences. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics.

Outsourcing Services 123

Outsourcing Services Payment Methods Payment Features Subscription 123

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Website traffic.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

FastSpring

MAY 25, 2023

Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, reporting and analytics tools, and more. Increasing acquisition, increasing conversion rates, and reducing churn are all possible options. Test creative SaaS pricing model combinations to unlock revenue.

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 234

Sales Hiring Scale Payments Cloud 234

Baremetrics

NOVEMBER 2, 2021

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. For example, a Shopify Partner App might enable a shopify store owner to email all of their customers.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

The Angel VC

MARCH 23, 2016

As I wrote in the original post: It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.

SaaS Payments 217

SaaS Payments Headcount SaaS Payment Methods 217

Baremetrics

MARCH 16, 2021

Subscription billing is a payment structure that allows service providers to charge their clients based on a fixed timeframe. Recurring billing systems offer more returns for customer acquisition costs 3. This is largely due to the structure it gives payments. The payment methods offered should be easy and convenient to use.

SaaS Payments 103

SaaS Payments Payment Features Payment Solutions Merchant Services 103

Unbounce

JUNE 29, 2021

Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories. While not technically a landing page, a splash page can serve the same purpose for visitors before they’re able to access the rest of your website. Use these pages to walk your talk. The splash page. I know, right?

Payment Methods 143

Payment Methods Strategy Technical Review AI Search 143

Baremetrics

NOVEMBER 24, 2021

That includes the development store for testing and perfecting your app. Build development stores. Shopify recommends the AARRR (acquisition, activation, retention, revenue, and referral) pirate metric system in their guidebook as a good way to track your business growth. Manage your dev team. Do so much more.

Payment Solutions 98

Payment Solutions Development Payment Methods Metrics 98

ProfitWell

JANUARY 17, 2020

Over the past decade, ecommerce subscription companies have doubled down on the subscription model to monetize their relationships with customers. But starting an ecommerce subscription service isn’t an easy task. What are ecommerce subscription companies? 4 popular types of ecommerce subscriptions. Let’s dive in.

Payment Methods 12

Payment Methods Payments Payment Features Merchant Services 12

User Pilot

DECEMBER 6, 2021

Looking for product metrics that can offer you better product growth insights ? SaaS product metrics are like a compass for product growth managers, which can guide them where to steer the product. But picking the right metrics is no easy task. So how do you know you’re tracking the right product metrics for your SaaS product?

Metrics 98

Metrics Management SaaS Payments 98

Payrix

MAY 14, 2024

Before joining Worldpay for Platforms, he was CRO at Chargebee, a subscription revenue management platform that manages billing subscriptions and payments for companies throughout the world. What metrics are used to demonstrate a software company’s strength and success? It was an Embedded Finance play starting with payments. [It

Payments 147

Payments Payment Services Payment Solutions SaaS Payments 147

Baremetrics

OCTOBER 24, 2021

Stripe is indispensable for the average online business, providing the many different tools, reports, and customizations that power online payment processing, but it isn’t without limitations. Baremetrics brings you metrics, dunning, engagement tools, and customer insights. However, those days are long gone.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

FastSpring

MARCH 9, 2022

Question: What’s the most important page on a software website — other than the homepage? Because we have data from thousands of Saas and software websites. As you can see, LanguageTool localizes its pricing and checkout experience , showing different languages to different website visitors — depending on the visitor’s location. .

SaaS Payments 148

SaaS Payments Pricing Payments Payment Methods 148