SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. I came from a background before I started Lambda School where I was in a company called LendUp.

Acquisition 141

Acquisition Software Review Payment Methods Marketplace as a Service 141

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 93

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 93

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 153

Sales Hiring Payment Methods Payment Solutions Marketing 153

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

Sales Hiring 92

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 92

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Increase revenue growth. Onboarding process funnel.

SaaS Payments 91

SaaS Payments Payment Services Payment Methods Payment Solutions 91

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion. Table of Contents.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion.

SaaS Payments 91

SaaS Payments Payment Methods Payment Solutions Payments 91

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Get a demo now!

Onboarding 74

Onboarding SaaS Payments Payment Services Payment Solutions 74

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. Finding channel/market fit. How long is a startup a startup?

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine product-market fit.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

ProfitWell

JANUARY 27, 2020

Chris began with HubSpot about nine years ago in acquisition. At the time, HubSpot was an extremely sales and marketing-led company. He said the product needed a lot of work to fulfill the promise that the sales and marketing team was making to the world. People value fairness, which in turn improves monetization.

Payments 59

Payments Compensation Advertising Pricing 59

Baremetrics

JANUARY 24, 2021

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses. This means that our revenue churn was very low.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa.

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? What is the process to do it efficiently? How should this data feedback into your product roadmap and pipeline? * Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 131

Scale SaaS Payments Sales Recruiting Payment Services 131

Chart Mogul

FEBRUARY 22, 2022

The chart below shows the median Customer churn by a companies average revenue per account (ARPA) per month. As a reminder, ARPA is the average revenue per account i.e. average MRR across all your customers. Below is the data for monthly customer churn rate split by monthly recurring revenue (MRR) band. for <$10k MRR, 4.6%

Churn 52

Churn Payments Subscription Payment Features 52

SaaSX

FEBRUARY 28, 2021

In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. The rule of 40 states that at scale, a company’s revenue growth rate plus its profit margin should be at least 40. Revenue per Employee. That’s a revenue treadmill. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. MRR Gain +6.46%.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

wepay

FEBRUARY 20, 2018

In the hourglass example, what pops out the funnel is customer success which in turn grows outward into more revenue for the company on all fronts.”. One of the stats that people always want to know about the effectiveness of marketing is customer engagement. These ten tips are all very practical and easy to implement.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

OpenView Labs

APRIL 11, 2019

I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. The business focuses on generating profit at scale through the growth mindset.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

Sales Hacker

AUGUST 7, 2020

VP Europe Sales, Presales and Marketing. Orange Business Services. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. TalkTalk Business. S&P Global Market Intelligence. Managing Partner- Business Sales.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. Why is it so hard to define an average churn rate—and what does that mean for your subscription business? A “good” churn rate for one company might be terrible for another.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. More importantly, learn how to build and optimize it for better business results. Email marketing.

Payment Methods 85

Payment Methods Marketing SaaS Payments Payments 85

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

OpenView Labs

MAY 1, 2019

Job functions such as growth marketing, growth hacking, and growth engineering all came onto the scene and it feels like every tech startup developed some type of growth team including Facebook, Uber and SurveyMonkey. Marketing teams typically focus on the top of the funnel metrics. That’s usually either user growth or revenue growth.”

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Sales Hiring 144

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 144

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 85

SaaS Payments Metrics Customer Lifetime Value Marketing 85

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Hull

SEPTEMBER 1, 2020

User adoption of your product can be executed in a couple of different ways, through different channels like: Inside the product itself. On external platforms, like Facebook. In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 87

Growth Marketing SaaS Payments Strategy Payment Methods 87

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & They love consuming SaaS products not because of the billing model, but because of the delivery model. The last kind of constituent here is investors and business owners. And basically SaaS revenue models is just magical for investors and for businesses.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. What’s the next milestone disrupting the market? We’ve seen the tech and SaaS markets affected by the virus , but if we foster smart and healthy communities, the foundation of our operations—namely, our teams—will forge on.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 92

Product Marketing Payment Solutions SaaS Payments Software Review 92