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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Data Governance & Salesforce Objects. Is data governance a priority in your org? The challenge?

Scale 58
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Kellblog Predictions for 2022

Kellblog

I think DAOs are an interesting concept (great primer here ), but the blockchain linkage seems contrived [13] — I could make a Dunbar-number-sized group with organic governance rules and run it via in-person meetings, Zoom, Slack, or of course, Discord. Arguably, Richard Branson did , many times.). Product-led growth ( PLG ).

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

No one trusts the government. Marketers and sellers. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. Then we both became savvy to this idea of market segmentation. It’s rooted in modern society.

Scale 109
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5 Lessons from Scaling Six SaaS Products to $100M+ with Samsara’s Chief Strategy Officer

SaaStr

Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. This spend is your lead gen, marketing, SDRs, and sales team salary and commission. Building customer feedback into the DNA of your product team and products.

Scale 245
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

No one trusts the government. Marketers and sellers. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. Then we both became savvy to this idea of market segmentation. It’s rooted in modern society.

Scale 46
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When Does Open Source Make Sense for a Business?

OpenView Labs

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. Developer communities can also have a significant impact dependent upon how the community and its contributions are governed. Further reading: How to Bottle Community Lightning Like Datadog.

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“Land, Expand, Explode: How to Win the Long-Game in SaaS” Egnyte Chief Customer Officer and Co-Founder Rajesh Ram (Video + Transcript)

SaaStr

We go after two market segments, and I think this is important because when you’re a young SaaS company, we would be happy to sell to anybody who had a pulse. And we said we’re not going to focus on these other segments, which is real large enterprises and also consumers. But it took a while to get there.