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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Is data governance a priority in your org? Here’s what we’re going to cover: Salesforce objects. Why bother? Sales process stages.

Scale 58
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Meet BetterCloud’s New Chief Marketing Officer, Erin Avery

BetterCloud

It serves as a critical force multiplier for IT — providing a centralized, zero-touch approach to automate, govern, and secure SaaS applications and employee access. I most enjoy working in evolving market segments and product categories that fulfill a critical business need with an innovative approach.

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Pricing and Innovation

SaaSX

Your customer probably doesn’t care what market segment you think they are in. In response to a steep increase in government taxation, that was keeping people away from live venues, the club created an app that could track how many times during a performance a patron Laughed. Sounds kind of laughable.

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How to Hire a Pricing Consultant

OpenView Labs

This is the triangle of pricing governance, capability building and culture change. Look into value-based market segmentation and customer targeting. They will have close connections to the pricing systems vendors. There is one other form of pricing consulting that can be transformational to companies willing to commit to it.

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Kellblog Predictions for 2022

Kellblog

I think DAOs are an interesting concept (great primer here ), but the blockchain linkage seems contrived [13] — I could make a Dunbar-number-sized group with organic governance rules and run it via in-person meetings, Zoom, Slack, or of course, Discord. Arguably, Richard Branson did , many times.). Product-led growth ( PLG ).

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

No one trusts the government. Marketers and sellers. Now I want to talk about market segmentation, because when we both started, when I was at Salesforce in the early days and you were building HubSpot, our customers kind of fit one size. Then we both became savvy to this idea of market segmentation.

Scale 109
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5 Lessons from Scaling Six SaaS Products to $100M+ with Samsara’s Chief Strategy Officer

SaaStr

Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. So, they engaged with the entire market very early and understood the common needs across verticals. Going multi-product early. Let’s take a closer look at these learnings.

Scale 270