The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Google Analytics – Best tool for tracking website conversion funnels. Read through and see the customer insights they help you gather.

SaaS Payments 92

SaaS Payments Payment Services Payment Methods Payment Solutions 92

Intercom, Inc.

OCTOBER 16, 2019

Can one person buy via a credit card or will multiple stakeholders need to be involved? If your average order value is less than $5,000 a year, your application ideally needs to be a “self-service” model, where your customer signs up themselves with “zero touch” from the company. Goal of website. Managing your support.

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

MARCH 25, 2024

Understanding and limiting customer churn improves customer loyalty and the customer’s lifetime value. Because it improves your business’ profitability, understanding and reducing churn also gives you a better customer acquisition cost to customer lifetime value (CAC: CLV) ratio.

Underperforming Technical Team 82

Underperforming Technical Team SaaS Payments Payment Solutions Payment Methods 82

User Pilot

MARCH 23, 2023

The key difference is that customer churn measures the number of customers a business lost, whereas revenue churn measures the revenue lost due to customer churn. Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. moment faster. #3:

SaaS Payments 91

SaaS Payments Churn Underperforming Technical Team Payment Methods 91

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 136

Software Review Technical Review Development Team Review Branding 136

Andreessen Horowitz

AUGUST 30, 2023

Popularized by Michael Milken at Drexel Burnham Lambert, the invention wasn’t all that complicated: issue bonds with very high interest rates and correspondingly high risk, and use that capital to finance the wholesale acquisition of mismanaged, inefficient, and sclerotic companies. But once they emerge, they can easily be observed.

VP of Engineering 93

VP of Engineering AI Payment Methods Generative AI 93

yoursales

JANUARY 28, 2022

It'll track any Google-based Sales Professional's efforts across email, calendar, and phone, and share interaction clients have had with emails, websites, or when they've called back. Upland Altify - Helping companies to generate value with every customer interaction. vidREACH.io - Personal, Video-powered Email Outreach.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

ProfitWell

JUNE 15, 2020

Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. While artificial intelligence (AI) is projected to grow 176% over the next two years, marketers need to balance personalization with privacy. Customer Acquisition Cost (CAC).

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

FastSpring

MARCH 15, 2021

With active subscribers, recurring payments are sent automatically, giving you predictable cash flow and a steady income stream. Stronger Customer Relationships. The subscription model naturally shifts your focus from customer acquisition to customer retention. Define your new customer lifecycle.

Payment Features 124

Payment Features Payment Services Subscription Payment Solutions 124

Incredo

NOVEMBER 1, 2019

8 Smart tactics for your SaaS customer acquisition strategy. The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Focus: Product and Customer Journey. The same goes for the website, customer support, and user onboarding. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Stax

FEBRUARY 19, 2024

Some examples of niches targeted by vertical SaaS providers include healthcare, eCommerce, finance, and education. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities. Consider the following. What’s Next for Vertical and Horizontal SaaS Companies?

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

User Pilot

MARCH 7, 2022

To attract potential customers, marketers invest a staggering amount of resources across multiple channels. A customer’s payment is typically the finish line of a race. Onboarding customers is crucial to developing a long-term relationship with them and ensuring their loyalty to the business.

Onboarding 88

Onboarding Engagement Payment Methods SaaS Payments 88

User Pilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. Customer support user flow. A user flow visually outlines the series of steps users take to achieve a specific goal within a website or app. Forgot password user flow. Onboarding flow for new users.

Payment Solutions 95

Payment Solutions Payments Software Review SaaS Payments 95

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. Increase customer LTV. Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

How To Buy Saas

MARCH 14, 2024

From maintaining the best quality of products and services, customer acquisition and retention, maintaining the flow of funds, to managing employees, the daily chores of entrepreneurs are never-ending. You can also send personalized messages to specific clients for an enhanced customer experience.

Payments 52

Payments Payment Solutions Payment Methods Business 52

FastSpring

AUGUST 11, 2020

More and more, customers are looking for ways to streamline their purchases and make transactions easier. When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products.

Payment Features 85

Payment Features Payments Payment Methods Subscription 85

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 94

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 94

User Pilot

APRIL 29, 2024

SaaS renewal best practices for driving free to paid conversions include: Create a personalized onboarding experience to retain trial users. Use interactive walkthroughs to drive customer success. Offer self-service support to improve customer satisfaction. Personalize the cross-sell messages based on user segment.

SaaS Payments 77

SaaS Payments Business SaaS Payment Solutions 77

Blulogix

JANUARY 5, 2024

Subscription Management Definition: Subscription management involves handling all aspects of a subscription, from sign-up and billing to customer support and cancellation. Importance: Efficient subscription management is crucial for providing a seamless customer experience and minimizing churn.

Subscription 52

Subscription Payment Features Payment Services Payments 52

Subscription Flow

JANUARY 26, 2024

This method assists in preventing automatic responses to any small change. It is a powerfully robust subscription-management software that aids your business in ensuring that all its payments are collected in a timely and efficient manner. This is why prudence is crucial when it comes to making significant data-driven decisions.

SaaS Payments 52

SaaS Payments Payments SaaS Payment Features 52

Baremetrics

OCTOBER 10, 2021

Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Integrating innovative software that can cull MRR values from CRM and payment processing systems is a valuable shortcut. Thankfully, there is Baremetrics to do all of this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Baremetrics

JANUARY 24, 2021

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Revenue churn vs. customer churn Up until January 2020, almost all of our growth over the past 5 years had been generated through a pretty traditional sales-led growth strategy.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

AUGUST 15, 2023

Online marketing strategies for social media, emails, press releases, etc. KPIs like customer acquisition cost , trial-to-paid conversion rate , customer engagement score , etc. It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams.

ChatGPT 81

ChatGPT SaaS Payments Marketing Social Media 81

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. What does “Free Trial Conversion Rate” mean? Types of Free Trials.

Payment Solutions 98

Payment Solutions SaaS Payments Payment Methods Strategy 98

Baremetrics

NOVEMBER 9, 2021

Bigger companies acquire SaaS products with a large customer base to improve the other assets in their portfolio. An example of synergy could be an ecommerce brand aggregator acquiring an ecommerce tool to scale the primary business. Payment processing can cause huge headaches for buyers if the account can’t be transferred.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

FastSpring

APRIL 30, 2024

FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support. Podcast Full Interview: Audio Listen online or find it on more podcast services. Jump to video.

Subscription 78

Subscription Payment Features Payments Payment Solutions 78

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? What questions reveal the most?

Scale 128

Scale SaaS Payments Sales Recruiting Payment Services 128

ProfitWell

OCTOBER 23, 2019

Your product is only part of that equation—your onboarding process, customer success teams, and self-service education also play a huge role. A strong focus on customer activation instead of just customer acquisition can help curb churn, especially when you offer a freemium product. 3: Your customer support needs work.

Churn 56

Churn Payment Methods Payment Services SaaS Payments 56

OPEXEngine

FEBRUARY 22, 2022

In the SMM SaaS company, the GTM organization will consist of a mix of inside and direct sales teams, with the latter operating as individual contributors without pre-sales support. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

MAY 13, 2021

With the transactional model, it’s easy to fall into the trap of focusing too much on customer acquisition and not enough on retention. New customers will need assistance with onboarding and setup, making customer support absolutely critical for long-term retention.

SaaS Payments 66

SaaS Payments Payment Services Strategy Payment Methods 66

Sales Hacker

MARCH 29, 2021

They have shifted their buying process even further online, only talking to vendors after they have already conducted significant research. As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Processing and remitting payments.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

The Angel VC

MARCH 23, 2016

As I wrote in the original post: It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.

SaaS Payments 217

SaaS Payments Headcount SaaS Payment Methods 217

User Pilot

AUGUST 10, 2023

It really depends on your objectives at the moment, but it’s best you implement both types to get the full picture of customer satisfaction. How to use relational and transactional NPS data to drive business growth: Segment detractors and reach out to them to offer personalized help. Personalized email to a detractor.

SaaS Payments 79

SaaS Payments Payment Solutions Software Review Interviewing 79

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer.

Sales Hiring 93

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 93

Sixteen Ventures

DECEMBER 31, 2019

Customer Success Beyond Usage Data. Customer Success At Your Expense Hurts Everyone. The Role of Customer Success in… Customer Development. Customer Acquisition. Metering / Billing / Payment Process. Customer and User Onboarding. Functional Support. Technical Support.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

ProfitWell

OCTOBER 30, 2019

To help you build a proactive churn management system that boosts revenue and keeps your customer base happy, let’s take a closer look at what proactive churn management looks like for SaaS companies and how to get started. We’re all addicted to acquisition-based growth. That’s what customer support platform Groove did.

Churn 72

Churn Management SaaS Payments Strategy 72