Mucker Capital

APRIL 6, 2023

Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. For PLG product like how do we hook them?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

Sales Hiring 239

Sales Hiring CTO Hire Scale Investment 239

Tom Tunguz

OCTOBER 24, 2021

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Excited to be back emceeing. That was the start of the Month of Scale. I do my own reference calls.

CTO Coach 136

CTO Coach Sales Hiring Sales Recruiting CTO Hire 136

SaaStr

APRIL 9, 2019

Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Mallun Yen : So, when did you hire employee 34?

Sales Hiring 131

Sales Hiring Scale CTO Hire Marketing 131

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s known that you can probably sell those first couple of contracts.

New CTO 146

New CTO Sales Hiring B2C CTO Hire 146

ProfitWell

JANUARY 2, 2020

Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. A lot of this data can be gathered during your positioning and product-market fit research. Contract length. B2C contract length.

B2C 52

B2C Subscription Payment Features Payments 52

OpenView Labs

JULY 2, 2020

Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. If you’re offering freemium in hopes of increasing customer acquisition, you might want to reconsider your pricing strategy.

Pricing 135

Pricing SaaS Payments Payments SaaS 135