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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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The top SaaS companies ruling the East Coast

SaaStock

Collibra provides a cross-organizational data governance and catalog platform that helps companies maximize the value of their data. Kustomer ’s customer management platform combines data from various sources and allows companies to offer an intelligent, powerful and flexible service. Founded: 2012. Based in: New York. Founded: 2008.

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How to calculate LTV for Shopify Partner Apps

Baremetrics

Table of Contents. What is a Shopify Partner App? Use Baremetrics to calculate LTV for Shopify Partner Apps How do you calculate LTV for Shopify Partner Apps? What is a Shopify Partner App? Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners.

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

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16 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

Incredo

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

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Sales Stack 2022: The Tools

yoursales

Connect with Jakob on LinkedIn to stay updated on all things sales and let's dive into looking at the sales tools, which will power your sales process and take you to your next level of growth. Do you know of software, which belongs on this list? Back to the Start of the List & Table of Contents. Drive Revenue.

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