OpenView Labs
NOVEMBER 30, 2021
In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . It’s tempting to prioritize new customer acquisition as your top growth priority. . Look for ways to quantify customer insights to develop proprietary benchmarks and communicate the value of your product.
OPEXEngine
FEBRUARY 22, 2022
SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.
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OPEXEngine
MAY 18, 2021
SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. .
Point Nine Land
MARCH 18, 2019
This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace. In other words, we may see users coming for the network and staying for the tool.
Neil Patel
APRIL 9, 2021
The industry insights section provides you with data on certain industries, such as healthcare and financial services. If you’re consistently trying to hire people and dealing with turnover, it may not be so much about the process but more about your talent acquisition. Use that to narrow down your search with snapshots and benchmarks.
SaaStr
MARCH 17, 2023
Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.
Sales Hacker
OCTOBER 13, 2020
Why it’s hard to build a two-sided marketplace [13:38]. Do you create broader richer data sets and sell those back to companies for benchmarking purposes? And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. Show Introduction [00:10]. Or how do you make money?
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