Acquisition B2C New CTO 
OpenView Labs
OCTOBER 5, 2021
Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Acquisition. Defining Growth .
SaaStr
NOVEMBER 21, 2019
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
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ProfitWell
JANUARY 2, 2020
Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales.
OpenView Labs
JULY 2, 2020
New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” B2B and B2C SaaS and Subscription Report. Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. Nudging Customers with Behavioral Tactics.
Point Nine Land
APRIL 9, 2021
So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. Economics and Acquisition ?? Economics and Acquisition ?? Team ???????????
Mucker Capital
APRIL 6, 2023
If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?
SaaStr
DECEMBER 16, 2023
This isn’t B2C and virality won’t accelerate the process enough in the early days. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. True in B2C too of course. It’s just too competitive today.
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