This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I think it’s more around a consciousness of what you know, or what you may not know, and then hiring around it to become successful. ” I’m kind of like, “Even if you make one or two sales in the next couple of months, with your VP sales, it’s going to take you three months to go and hire.”
We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.
B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. At the enterprise level, discounting SaaS contracts is expected, not optional.
In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Team ???????????
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
This isn’t B2C and virality won’t accelerate the process enough in the early days. You really need a great CTO, not just a good business team. A mediocre tech team, a part-timeCTO, or even just a decent CTO just doesn’t get you there. True in B2C too of course. Everyone is.
And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. So we think a little bit differently.
Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. I feel like from selling flip-flops to half a billion dollar acquisition by Procore feels like a pretty damn good title for this episode. Let’s go hire somebody. I love it.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content