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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. Executives used to buy software for their employees, but now employees tell them what to buy. When COVID-19 hit the U.S.

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

What do all these job descriptions tell us about growth engineering? Marketing or related field a plus. At least a Bachelor degree in software engineering. At least 1 year experience in growth hacking tactics. Experience scaling and improving performance on evolving software and web applications. BA / BS required.

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Product-Led Growth (PLG) For Startups

Mucker Capital

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

Startup 52
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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. This Amazon giant is telling the market what’s driving their growth and their future very directly, by their actions and by their words. Twice for retail. In fact, 2015 was the prior record, 2018 was over twice that.

Cloud 167