SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & And basically SaaS revenue models is just magical for investors and for businesses. And you can basically predict revenue ahead of time and therefore raise money early on to grow even faster. Or annual recurring revenue for some types of companies.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. Customer Lifetime Value Increasing customer retention/reducing customer churn Customer account expansion through upsells/cross-sells. Customer Lifetime Value.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Outseta

AUGUST 23, 2017

Each year the company’s revenue targets were set, rather arbitrarily, at the beginning of the year. What sort of revenue growth will our investors be happy with? It had customer acquisition and revenue targets for existing products, and new lines of business that did not yet exist. This isn’t an academic exercise for us.”

Forecasting 52

Forecasting Scale Underperforming Technical Team Technical Review 52

OpenView Labs

FEBRUARY 3, 2022

To find out which of these features are most common, OpenView surveyed over 500 SaaS companies ranging from pre-revenue to $100 million in ARR. As investors, we keep a close eye on customer acquisition cost (CAC) payback. AWS and other infrastructure providers have been using UBP for nearly a decade. Here’s what we learned: 1.

Headcount 73

Headcount SaaS Compensation Acquisition 73

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Churn and retention analyses help teams understand why users leave or stay with the product. Customer Acquisition Cost (CAC) is the average cost needed to acquire a customer. Cohort analysis.

Underperforming Technical Team 96

Underperforming Technical Team SaaS Onboarding Retention 96

SaaStr

JUNE 1, 2021

This is the revenue growth for HubSpot leading up to the IPO. It just is, and then when you get them, they churn at a higher rate, and so it’s like the math just doesn’t work. Double the revenue. You guys are much more thoughtful around the metrics that you track and knowing that churn and retention is important.

Part-Time VPE 227

Part-Time VPE Technical Cofounder CTO Hire New CTO 227

SaaStr

APRIL 24, 2020

As for John, prior to Domo he served as vice president for strategy and business operations for Adobe’s Digital Experience business, driving more than $3 billion in annual revenue. John Mellor: And that year, when I joined in 2003, Omniture did $8 million in revenue. billion in annual revenue. billion in annual revenue.

Scale 215

Scale Leadership Strategy Technology 215

SaaStr

SEPTEMBER 13, 2020

If you look at the IAS vendors, they passed $130 billion revenue milestone this year. We’ve all seen AWS and what they’ve done with their platform. What that does is not only did it accelerate the top line revenue for Shopify, but it dramatically opened up their total addressable market on a revenue basis. .

Sales Hiring 159

Sales Hiring Scale Payments Cloud 159

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. When I left Buildium five years later we’d grown from a start-up to a business with more than 12,000 customers and $16M in revenue.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Tom Tunguz

NOVEMBER 4, 2014

AWS, Twilio, Heroku, etc. If there are a small number of relevant customers, as in Veeva’s case where the entire market is about 200 pharmaceutical companies, the average revenue per customer must be very high. This keeps morale high and creates a very predictable revenue forecast.

Pricing 120

Pricing Startup SaaS Payments Payment Methods 120

OpenView Labs

APRIL 24, 2019

But in fact, our customer acquisition cost goes up. It gets worse… Not only does turnover cost a lot and slow you down with your revenue goals, but it hampers your efforts to hire the cream of the crop in the future to boot. Then we run out of runway and before you know it, we have to lay off 40%-80% of our sales force.”.

Sales Recruiting 64

Sales Recruiting Sales Hiring Scale Sales 64

Chart Mogul

DECEMBER 22, 2021

You can now directly add revenue charts within Pitch without leaving the platform. Linked subscriptions — introduced linked subscriptions i.e. changes to a single customer’s subscriptions in quick succession are classified as expansion or contraction activity, instead of a churn and reactivation. No revenue graph this time.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite. As the old adage goes, you have to spend money to make money – SaaS businesses are no exception. Benchmarking: CAC Payback Goals.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

OpenView Labs

MAY 20, 2019

Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). SaaS is now ubiquitous. Now it’s table stakes. They aren’t alone.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). SaaS is now ubiquitous. Now it’s table stakes. They aren’t alone.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). SaaS is now ubiquitous. Now it’s table stakes. They aren’t alone.

Scale 40

Scale Startup Technical Review Software Review 40