User Pilot

NOVEMBER 28, 2022

Churn is the enemy of product growth. A churned user means lost future revenue and a waste of the resources it took to acquire them. How do you lower your churn rate and make sure all your users stick around? In this article, we’ll show you: What customer churn is and why it matters. Let’s get started.

Churn 98

Churn Software Review SaaS User Experience 98

SaaStr

APRIL 24, 2022

The Private Equity Math of 1+1=3 in SaaS Acquisitions. Navigating the CRO and CMO Relationship with G2 and SalesLoft: Mike Weir, Chief Revenue Officer, G2; Steve Goldberg, Chief Revenue Officer, SalesLoft; Amanda Malko, CMO, G2. Revenue Marketing: Build for Scale with Podium’s SVP, Revenue Marketing Jess Weimer.

Sales Hiring 270

Sales Hiring Revenue Scale SMB 270

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? TL;DR Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue. The growth metrics you should be tracking.

Acquisition 98

Acquisition Retention Churn Metrics 98

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? However, sometimes things don’t go as planned, and customers churn. By the end of this article, you’ll have a better understanding of the common pitfalls that lead to customer churn and how to avoid them. 5: Customers churn when they experience an unresolved product bug.

SaaS Payments 98

SaaS Payments Churn Underperforming Technical Team Payment Methods 98

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 105

Acquisition Startup Technical Review Scale 105

Tom Tunguz

DECEMBER 26, 2022

From 2003 to 2014, Constellation’s revenues compounded from $80m to more than $5b, an average of 25% annually. In 2014, Constellation grew revenues 40%, which today would place the company in the top quartile. Acquisition. Customer Churn. -5%. Acquisitions increased revenue 33%. New Bookings.

Software Review 232

Software Review Investment Software Acquisition 232

Chart Mogul

JULY 6, 2023

Churn, SaaS companies should avoid it like the plague. But is the term churn always bad? Say hello to negative churn, churn’s much more friendly sister metric. You won’t avoid negative churn, in fact, you should do everything in your power to achieve it. But is the term churn always bad?

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Baremetrics

MARCH 23, 2021

Analyzing user behavior within a cohort is the starting point of a strategy to reduce churn. It is a steep challenge to generate sustainable, consistent profits from new customer acquisition alone. Typically, there are two types of cohorts: behavioral cohorts and acquisition cohorts. Want to learn more? Table of Contents.

Churn 98

Churn Retention Data Analysis Acquisition 98

Sixteen Ventures

JULY 17, 2020

Is 5% a good monthly SaaS Churn Rate? Read on to learn the answer… As a consultant to SaaS and Cloud providers that are looking to grow, I get asked what an acceptable SaaS churn rate is all the time. ” In 2020 I just say, “let’s make churn a non-issue.” Monthly vs. Annual Churn Rates.

Churn 133

Churn SaaS B2C Pricing 133

Totango

DECEMBER 28, 2021

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business. Invest in Your Customer Success Team.

Churn 95

Churn Strategy Technical Review Benchmarks 95

Baremetrics

NOVEMBER 2, 2023

So many businesses spend most of their time understandably focusing on customer acquisition, trying to attract new clients and grow their overall monthly recurring revenue (MRR). And while acquiring new customers is valuable, you also want to make sure you’re retaining the ones that you already have.

Churn 52

Churn Acquisition Revenue Business 52

Totango

FEBRUARY 9, 2024

Similarly, to be successful, an enterprise needs to be able to prevent churn and increase revenue growth. In football terms, gross retention, or gross revenue retention (GRR), is like the defense, determined to block any attempts by the opposing team (churn) to breach your end zone (revenue stream). Calculate it!

Retention 108

Retention Underperforming Technical Team Software Review Churn 108

SaaStr

APRIL 26, 2023

Only 32% of Revenue From Websites. The majority of its revenue comes from ecommerce. Their pure website revenue, which they call “Presence”, is just 32% of their revenue. #2. Most of the website / presence growth came from price increases, which saw limited churn as a result. 68% From Ecommerce.

Scale 225

Scale SMB Churn Pricing 225

Baremetrics

FEBRUARY 15, 2021

Annual Recurring Revenue (ARR) is the amount of money a company can expect to bring in from subscriptions on an annual basis. Annual recurring revenue is one metric to determine the success of these teams. Annual recurring revenue is one metric to determine the success of these teams. But what does that mean IRL?

Payments 91

Payments Revenue SaaS Payments Payment Services 91

User Pilot

MARCH 25, 2024

It uses revenue and operating costs to determine the company’s value. Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. The multiple depends on numerous factors, like sustainability and transferability of revenue and growth.

SaaS 105

SaaS Customer Lifetime Value Acquisition Metrics 105

Baremetrics

APRIL 6, 2021

When you’re looking at your business goals, you need to consider not only your existing monthly revenue but your contraction monthly recurring revenue (MRR). Contraction Monthly Recurring Revenue (MRR) is an extremely important metric for subscription businesses. Want to Reduce Your Churn? Table of Contents.

Outsourced Development 99

Outsourced Development Payments Revenue Payment Services 99

Clouded Judgement

APRIL 11, 2024

The first few months of this year felt like a lot of churning in the market. It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. Beating consensus revenue estimates is the first aspect of a successful quarter.

Cloud 169

Cloud Software Azure AWS 169

Totango

JANUARY 26, 2021

Being proactive about churn prevention provides an antidote to customer attrition. Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention?

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

OpenView Labs

FEBRUARY 5, 2019

A recent study by Invesp found that 44% of SaaS companies are focused on customer acquisition, as opposed to just 18% that are focused on customer retention. Before there is time for customers to churn it’s just about adding in as many new customers as you can. Customer churn: A customer who does not renew (a canceled customer).

Churn 66

Churn Revenue SaaS Acquisition 66

Baremetrics

NOVEMBER 11, 2020

Negative revenue? Negative net revenue churn? Net revenue churn is the exception to the rule, and it’s one of the few times you’ll hear founders get excited about a KPI being in the negative. So, why does everyone have such a positive attitude about negative churn? What is net negative churn?

Churn 111

Churn Payments Social Media SaaS Payments 111

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

APRIL 4, 2023

You’ll probably have a smaller lifetime customer value and customer budget for acquisition. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target. Every company is different and will have varying solutions, customer acquisition costs, and lifetime value.

Scale 231

Scale Strategy Scaling Outbound Sales Team 231

SaaStr

DECEMBER 4, 2023

They wanted to quantify this trend of a longer sales cycle, so they commissioned a study of 500 revenue leaders in the U.S. The sales cycle is important because it cascades into a bunch of critical metrics for you and investors, including revenue. About a quarter of customers do churn because of a lack of these options.

SaaS Payments 215

SaaS Payments Payment Services Payments Payment Features 215

SaaStr

NOVEMBER 4, 2021

In simple terms, the “Rule of 40” states a healthy SaaS company’s a) revenue growth rate plus b) profit margin should exceed 40%. . In equation form, Revenue Growth % + Profit Margin % > 40%. 2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn. After all, 31% + 29% = 60%.

SaaS 262

SaaS Technical Review Benchmarks Azure 262

Totango

JUNE 8, 2022

Recurring revenue models have taken over the world. OK, maybe not the world, but they have become an increasingly important factor these days for helping SaaS companies understand whether their products and services are keeping customers engaged and delivering value, so they can prevent churn, increase expansion and earn higher valuations.

Scale 87

Scale Scaling Revenue Customer Success 87

User Pilot

FEBRUARY 26, 2024

Digital product metrics can be grouped into five broad categories: acquisition , activation , engagement , satisfaction , and revenue metrics. Are you aiming for user engagement, acquisition, or revenue growth? It helps you determine if the cost of acquiring a new customer is worth the average revenue they bring in.

Metrics 104

Metrics Customer Lifetime Value Scale SaaS 104

Baremetrics

AUGUST 22, 2021

Subscription revenue can be defined most simply as a model which generates income from customers through recurring fees that are paid at regular intervals. Before we get into the more complicated stuff, let’s consider the difference between earning revenue and collecting revenue. Subscription Revenue is Easier to Scale 3.

Payment Features 90

Payment Features Payments Subscription Revenue 90

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. Push support to drive revenue. Could this trend be changing?

Revenue 223

Revenue Scale AI Search Customer Support 223

Chart Mogul

APRIL 27, 2022

Churn gets a lot of bad press. In the early stages of building a company, churn gives you quick feedback which other metrics seldom do. You can run tests on your platform, and then see feedback within the next few … Churn gets a lot of bad press. In this post, we go deep into churn. What Is Churn?

Churn 52

Churn Benchmarks Metrics Revenue 52

User Pilot

FEBRUARY 28, 2024

There are various metrics to track the customer path, such as: Awareness stage metrics Acquisition stage metrics Activation stage metrics Adoption stage metrics Retention stage metrics Revenue stage metrics Referral stage metrics To create a successful customer path, follow the steps below: Conduct user path analysis to identify the happy path.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Software Review Acquisition 105

SaaStr

SEPTEMBER 17, 2023

LIVE from Annual Stage A Masters: How Revenue Leaders at Box, Calendly, and Lattice Created Sales Acceleration Moments The post Top SaaStr Content for the Week: Craft Ventures’ Founder & General Partner, QED’s Partner, Y Combinator’s Managing Director and lots more! The Next Best in About 5 Years.

Scale 215

Scale Management SMB AI 215

Baremetrics

AUGUST 5, 2021

We need it to make informed decisions about customer acquisition expenses. In our previous post , we explored pitfalls in using "churn" metrics. We found that "churn" misleads us in some circumstances, such as when there are many short-term customers. That "churn" is the same metric we tested in our previous post.

Churn 105

Churn Payment Features Subscription Metrics 105

SaaStr

JANUARY 4, 2023

They had a bit of dip in growth as they worked to integrate the mega-acquisition of Auth0 — but then went right back to growth. Very Few Professional Services — Only 3% of Revenues. ProServ is only 3% of Okta’s revenues. International Revenue Steady at 22% of Revenues — and EMEA is strong.

Scale 279

Scale Headcount Sales Hiring SMB 279

Chart Mogul

FEBRUARY 22, 2022

Customer churn rate, also known as logo churn rate is a key indicator of the health of your SaaS business. At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions. A high customer churn rate can be deadly for your business. It is also known as ARPU or APRC.

Churn 52

Churn Payments Payment Features Subscription 52

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 52

Acquisition Startup Technical Review Scale 52