Remove 2020 Remove Payment Methods Remove Pricing
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Problem Was Real: Apple and Google’s app stores weren’t giving developers the data they needed. Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones. The Bottom Line From a $1.5M

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates. But that ease of use can come at a steep price for developers.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

Note: Apple announced that it would be reducing the App Store fee from 30% to 15% for most developers starting on January 1st, 2021. For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. Epic Games wants to take control of their online sales with its own marketplace.

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5 Interesting Learnings from Toast at $500m in ARR, and a $3B Total Run Rate

SaaStr

billion at opening price. It loses money on the hardware (gross margin negative) and the payments solutions have barely a 20%+ margin and constitute the vast majority of revenue today. Wix has a similar challenge at $1B+ in ARR , where its website SaaS has high margins but its payments products for eCommerce have a 29% margin.

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Ecommerce Payment Trends To Look Out For In 2020

FastSpring

Keeping up with the latest and greatest in ecommerce can be a lot of work. Between new legislation going into effect and shifting consumer preferences, the ecommerce landscape is anything but stagnant. As your global ecommerce partner, we make it our mission to stay on top of the latest trends. But don’t worry, we got your back.

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SaaStr Podcast 436: The State of the Cloud 2021 with Bessemer Venture Partners

SaaStr

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Usage-based pricing. Then if we look at the top five public cloud companies. First up is the incredible growth in cloud multiples.

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