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SaaStr Podcast 453 (and Video): Building a Second Unicorn: A Deep Dive With Jyoti Bansal

SaaStr

The Return to the Startup Game. In 2017, Bansal sold his unicorn company AppDynamics to Cisco for $4 billion. Says Bansal, “You should be doing what you enjoy…I realized I really enjoyed the journey of building a startup.” Recruitment: Getting the right talent onboard is a critical step. Surprises Along the Way.

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The Expanding Role of Marketing in SaaS Companies

Tom Tunguz

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In higher price point sales, sales picks up the customer after the customer indicates an intent to purchase.

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The Most Successful SaaS Sectors

Tom Tunguz

In every sales process for every SaaS startup, there is one ultimate internal champion advocating the purchasing decision. Software companies targeting Human Resources and Sales teams are in aggregate each worth about $50B. Salesforce Sales 92%. Nevertheless, the majority of the revenue remains from sales teams.

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Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript)

SaaStr

Opening video: Hey, all these startups, they have a lot of trouble getting corporate credit cards. Anu: So, without further ado, Henrique, I know that when you first applied to YC, you actually applied with a VR startup idea, but the video showed all about credit card. Anu: March of 2017. Interested in sponsoring? Let us know.

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SaaStr Podcasts for the Week with Work-Bench and Initialized Capital — May 8, 2020

SaaStr

* What does Jessica believe is the right way for sales reps to engage with new customers during this time? How should sales teams and CS respond to requests for discounts? What specific and deliberate things can startups do not just to prevent churn but also to increase usage and upsell? This podcast is sponsored by Guru.

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? Felix Van de Maele, Co-Founder and CEO of Collibra, will be joined by Teddie Wardi, Managing Director of Insight Partners, to unpack how he built a unicorn company from idea to conception to record growth. So it’s been awhile.

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350 million messages per day

ProfitWell

Today, we see an NPR-owned app go freemium , a social media management platform is sprouting an IPO (although not a profit), and Vendr raises $2 million to replace your enterprise sales team. Some numbers : "While the nine-year-old Sprout's revenue nearly doubled between 2017 to 2018, the company pulled in $74.56