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SaaS Content Marketing Case Studies: Initial State, HubSpot, Basecamp

How SaaS Works

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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29 Latin American SaaS Superstars

SaaStock

Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Vindi is a PCI-certified online payment platform for recurring billing. Rock Content. The tool supports multi-currency billing and electronic invoicing.

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How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

Buffer Resources

But my accountant (and my actuary husband) were super helpful in figuring out how to set enough aside so that I could pay my subcontractors within 24 hours of receiving their invoice, even if the client took several more weeks.  That way I know I’m ready to pay taxes when the due date rolls around. What are your next growth goals?

Scale 118
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We Haven’t Hit Peak SaaS

Hitenism

If Mixpanel stayed on track, it would have had 100 sales reps by 2016. Instead, the company laid-off 18 people at the beginning of 2016—mostly from sales—and they’re not alone. In March 2016, it ultimately became clear that we were over-invested in some parts of the business and as a result let go of 10% of our employees.”.

Scale 147
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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. In 2016, he co-founded Meetime, an Inside Sales Strategies company and now serves as its CMO, building a powerful branding and content creation operation.

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Our SaaS Start-up's Expenses, Equity Allocation, and Content Marketing Results After Two Years

Outseta

Dave and Dimitris spent some time setting up our development infrastructure at the end of 2016 and invested more time in the business throughout 2017 as they worked to deliver our minimum viable product. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?