Intercom, Inc.

MAY 28, 2020

Here are five quick takeaways: One of Aircall’s superpowers is that it built an App Marketplace – and then opened it up for partners to build their own integrations. Today, more than 60% of the tools on the marketplace have been built by third parties. Short on time? That’s the power of becoming a platform.

Marketplace as a Service 186

Marketplace as a Service Cloud Government Retention 186

OpenView Labs

DECEMBER 15, 2020

In 2015 they predicted that number would reach $500 million in 2020, yet the actual growth of cloud companies consistently outpaced even the most optimistic projections with that market cap now hovering around $616 billion for the top five public cloud companies. . And there are some pretty amazing opportunities for doing business this way.

Marketplace as a Service 64

Marketplace as a Service Cloud Scale VP of Engineering 64

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. We also think about community and consultants and professional services as an ecosystem around our product. How have you structured the business model or even the product to make that type of viral spread easier?

Consulting 250

Consulting Marketplace as a Service Scale Development 250

Tom Tunguz

JANUARY 14, 2016

2015 is the end of an era, the era of startup growth at any cost. To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Market fragmentation.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. CASE IN POINT: In 2015 Randy had grown sales from $800k to $4M in ARR. In 2015 Randy had kept pace with the growth in the market.

Scale 99

Scale Growth Hacking Scaling Sales Hiring 99

User Pilot

APRIL 10, 2023

Dropbox, Slack, and Grammarly are great examples of companies that have successfully harnessed the power of the freemium model to drive growth. Freemium is a business model which gives users free access to the product. After shifting to the freemium model in 2015, the company reached 1 million daily active users.

Strategy 97

Strategy SaaS Onboarding Marketplace as a Service 97

Chargify

MARCH 28, 2018

While the convenience of combo meals abounds in all fast food restaurants today, in 1958 the opportunity to purchase a main dish, side, and drink for a set price (and less than if all the items were purchased individually) was a novel idea, and one that helped them stand out in a very competitive marketplace. TV is a great example.

Innovation 47

Innovation Pricing Scale SaaS 47