A New Way To Tell if a Company Is Truly Product-Led
OpenView Labs
MAY 24, 2021
You can think of the ratio of R&D:S&M as indicating how much of a company’s future prospects depend on their ability to build great product experiences relative to scaling up their sales and marketing activities. Veeva sees similar dynamics among its Vault customers, with 2013/2014 cohorts growing subscription revenue by 26.8x
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