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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. The company went public in 2013 and we’ll use data from their S-1 through 2013 to benchmark the business.

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Benchmarking Hubspot's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

DATA 2003 10 232. The HubSpot journey to a public company provides a terrific set of benchmarks for other SMB SaaS companies. FLTX, a maker of fleet tracking software, has identical ARPC. I’ve plotted a subset of them in the chart above. Company Founded Years to IPO Rev in $M at IPO. RNG 1999 14 162. QLYS 1999 13 91.

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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

User Pilot

Then we’ll look at some benchmarks of what a good response rate is and the best practices to follow for optimal results. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The NPS metric is calculated by deducting the percentage of detractors from the percentage of promoters.

Scale 98
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What is Considered a Good NPS Score and How To Improve It?

User Pilot

You have to compare your NPS to your industry benchmark as well as your competitors and see where you rank. The metric was developed by Bain and Company in 2003 and has since been adopted by millions of businesses. You want to use your industry benchmarks to set goals for where you want to be and for what to beat.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

I think it’s more overall more like 2000 to 2003 in Silicon Valley, but there’ll be some industries and celebrated goals that either aren’t effected as much or snap back very quickly. But we’ll still put up two backs even with COVID, which by most metrics that’s a pretty good year. I think by segment.

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What Are Some Free NPS Software and NPS Calculators Available Online?

SmartKarrot

The Net Promotor Score was created by Fred Reichheld in 2003 and is used by businesses globally. The Net Promoter Score, also known as NPS, is a metric used to measure customer satisfaction (CSAT) and brand advocacy. Customer loyalty is a huge aspect for any business to drive success and scale their business.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Prior to their IPO, Domo raised funding from the likes of Benchmark, Founders Fund, a16, Greylock and IVP to name a few. And prior to their IPO, Domo raised funding from some of the best in the business including Benchmark, Founders Fund, Andreessen Horowitz, Greylock, and IVP, to name a few. And that was kind of my entree into SaaS.

Scale 214