Remove Payment Solutions Remove Product Marketing Remove Retention Remove Revenue
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

One of the holy grails of SMB software is, how are you going to acquire customers? One of the criticisms of SMB software is that each customer can only provide so much revenue. BILL started much heavier on subscription, but has really leaned into payments over the last several years. It’s a transaction business.

Payments 103
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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

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Conversion Rate Optimization For SaaS Companies: A PMM Guide

User Pilot

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. You can use funnel analysis to fix any friction points within your product. Monitor retention during the trial period so you can make changes to drive more user engagement.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $105,761/yr.

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. What is CAC payback?

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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

SMBs don’t really budget for much, so if the business goes down, software purchases often go down very quickly too. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do. Be relentless about building features that increase retention. That can look mighty impressive.

SMB 350
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Customer Churn Rate: How to Calculate and Improve Churn

User Pilot

You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Monthly recurring revenue. Multiply the result by 100.

Churn 94