User Pilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. And avoid unproductive marketing campaigns.

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. We’re a cloud content management platform.

Payments 124

Payments Scale Scaling Revenue 124

User Pilot

MAY 8, 2024

We also share 13 strategies to help you cater to various needs. It gives the product a competitive advantage, improves brand reputation, and propels revenue growth. Common needs are related to functionality, reliability, usability , integration , support, customization, and cost-effectiveness. Let’s get to it.

SaaS Payments 105

SaaS Payments Payment Solutions Payment Services Payments 105

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. Format changes are usually only required around platform shifts already occurring or platform shifts a larger company is trying to drive.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Book a demo to get started! What is customer retention?

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Use growth loops like referral programs to drive potential users to your app.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 136

Product Marketing Marketing Sales Hiring Payment Services 136

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. Most SaaS pricing models typically fall into one of the following categories: Flat-Rate/Fixed Pricing: All users pay a single price every month to use your software.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Userpilot is a product growth platform.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

Unbounce

FEBRUARY 9, 2022

That’s why we’re launching Unbounce Apps. Bringing a collection of best-in-class apps to Unbounce’s Smart Builder is just another way we’re expanding our offerings beyond landing pages—helping you create campaigns in half the time, conserve resources, and increase your conversions by up to 30%. What Are Unbounce Apps?

Payment Solutions 132

Payment Solutions Business Payments Payment Services 132

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Andreessen Horowitz

NOVEMBER 28, 2023

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. So I knew nothing about building a card product. Why don’t you put them on a card?

Merchant Services 77

Merchant Services Payment Methods Payments Payment Solutions 77

SaaStr

APRIL 30, 2022

Average Revenue per Customer. They love consuming SaaS products not because of the billing model, but because of the delivery model. The last kind of constituent here is investors and business owners. And basically SaaS revenue models is just magical for investors and for businesses. SaaS businesses have churn.

SaaS Payments 231

SaaS Payments Metrics Payment Methods Scale 231

User Pilot

OCTOBER 30, 2023

Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc. With Heap, you can track user interactions in real time across all touch points within your product.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

User Pilot

OCTOBER 30, 2023

TL;DR User behavior analytics (UBA) is the monitoring, gathering, and analyzing of user actions and data using monitoring systems, allowing you to acquire useful insights into your users’ desires, concerns, and challenges.It Which specific aspects of your website or app frustrate them?

Payment Solutions 52

Payment Solutions Payments Payment Methods Payment Services 52

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. For SaaS companies, this isn’t just about website sign-ups but also in-app conversions, leading to paying users, unlike e-commerce, where a conversion might be a purchase.

SaaS Payments 105

SaaS Payments Payment Methods Payment Solutions Payments 105

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. Make It Simple!

Sales Hiring 161

Sales Hiring SMB Sales Recruiting Payment Methods 161

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Get a demo now!

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

User Pilot

JULY 6, 2023

You know there’s no one-size-fits-all solution. TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. So you need to find the tool that works for your unique goals and needs.

Payment Solutions 98

Payment Solutions Payment Methods Software Review Payments 98

User Pilot

OCTOBER 30, 2023

Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. The no-code solution focuses on increasing user engagement and driving feature discovery.

Engagement 52

Engagement Payments SaaS Payments Payment Services 52

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. Offer in-app guidance to trial users and help them experience value.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

User Pilot

OCTOBER 30, 2023

TL;DR User analytics is the process of capturing and analyzing user behavior within your product. This helps to understand how different segments act in-app, identify friction and drop-off points, and make data-driven decisions. With Heap, you can track user interactions in real time across all touch points within your product.

Payments 52

Payments Payment Solutions Payment Services Payment Methods 52

User Pilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? You can do it by embedding a testimonial or a list of known clients. Book the demo to find out more!

Payment Methods 105

Payment Methods Marketing SaaS Payments Payments 105

User Pilot

OCTOBER 30, 2023

TL;DR SaaS reporting refers to the process of collecting, analyzing, and presenting data related to the performance, usage, and effectiveness of a SaaS product.It assists businesses in achieving revenue growth, informed decision-making, and financial health by efficiently managing all aspects of operations.

SaaS Payments 52

SaaS Payments Payments Payment Services Payment Solutions 52

User Pilot

OCTOBER 30, 2023

Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. The no-code solution focuses on increasing user engagement and driving feature discovery.

Payments 52

Payments SaaS Payments Payment Solutions Payment Services 52

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect. Achieving product-market-price fit is paramount.

Payments 59

Payments Pricing SaaS Payments Startup 59

Intercom, Inc.

AUGUST 30, 2022

When you’re selecting tools for your startup tech stack, you don’t need all the bells and whistles of enterprise software – in fact, tools built for more mature companies will likely have more complexity (and thus more costs) than you really need at this early stage. Ensure the tools you use integrate together. The benefits?

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. And there’s a lot of benefit to running a software as a service, in general. So if you’re ERP, boom, Workday.

SaaS Payments 258

SaaS Payments Scale Payment Services Payment Solutions 258

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. What is CAC payback?

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. What is Price Localization.

Payment Methods 81

Payment Methods SaaS Payments Payments Pricing 81

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. We also shared that revisiting your monetization strategy is an essential part of growing your business. What is pricing localization?

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145