Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Payment Methods Payment Solutions Payments AI Search 145

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Review funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

FastSpring

APRIL 30, 2021

When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. Sometimes that includes presenting prices in their currency, other times it includes accepting their regional payment methods and correctly calculating taxes.

Payment Methods 80

Payment Methods SaaS Payments Payments Pricing 80

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack. Vicki Lin : Great. Thank you Ceci.

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Payments Scale Scaling Revenue 126

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

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Scale Payment Methods Payment Solutions Marketing 162

Sales Hacker

MAY 15, 2023

Even though our company is scaling quickly and getting close to the point of full capacity, it’s not the right time to hire salespeople — because a pivot to something more sustainable could be in the works. Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it.

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Sales Hiring Scale Outsourcing Services Payment Services 87

SaaStr

DECEMBER 26, 2019

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

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Sales Hiring Payment Methods Payment Solutions Marketing 156

Sales Hacker

JULY 18, 2022

Personalize campaigns further than mail merge. Personalize outreach content based on industry, individual use cases, necessary features, team size, etc. Automated education sequences improve customer retention by offering the customer more value and a deeper understanding of a product. Send them from Customer Success Managers.

Payment Services 77

Payment Services Churn Payment Methods Payment Solutions 77

User Pilot

AUGUST 14, 2023

TL;DR A product satisfaction survey is a type of survey that measures your customer’s overall satisfaction with a product or service. There are five types of product satisfaction surveys: NPS surveys. Which asks users to rate their likelihood of recommending your product to a friend on a scale of 0-10. CES surveys.

Scale 97

Scale SaaS Payments Payment Solutions Payment Services 97

SaaStr

APRIL 23, 2019

” The whole point of building a corporation, is not having personal liability attached to it. So, there’s all these people who are just using debit cards, and just walking around with debit cards with 120 000 in the bank, or just using their personal card for all these things. We know a lot about payments.

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Sales Hiring Sales Recruiting Scale Payment Methods 163

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2

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Scale SaaS Payments Sales Recruiting Payment Services 134

Chart Mogul

JUNE 24, 2021

Even the simplest pricing localization method requires new workflows and considerations, so it’s understandable if you’re apprehensive about jumping in feet first. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. 2 types of pricing localization.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

OPEXEngine

FEBRUARY 22, 2022

The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Direct Sales is a valuable GTM strategy if the company can deploy an enterprise-grade product and sell it at a premium. eCommerce Marketplaces. Some SMM companies may use all four depending upon the business model.

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SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Totango

MAY 19, 2020

As their customers are presented with changing markets and deal with the uncertainty that comes with current events, SaaS companies must be prepared for a potential wave of churn. When the driver of uncertainty is a macro-scale force beyond our influence, it is not clear what the best method is for dealing with these circumstances.

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SaaS Payments Churn Payment Solutions Payment Methods 77

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

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Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JUNE 29, 2022

You can also use gathered data to create personalized in-app experiences for customer segments, therefore, increasing customer satisfaction. Create personalized in-app experiences for customer segments. Such personalization will activate your customers and make them happier and more engaged. Geographic segmentation data.

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SaaS Payments Software Review Payment Solutions Payment Methods 98

ChurnZero

MAY 20, 2021

To figure out where you should begin on your growth and scaling journey, it’s helpful to first orient yourself with where you stand using a Customer Success maturity model. Traits: Product-market fit. $6M As a precursor to maturity phases below, let’s start with the Pre-Build Phase. Pre-Build Phase. Build Phase.

Customer Success 90

Customer Success Payments Payment Services Scale 90

User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. For instance, even if face-to-face sales have the best CAC payback, developing self-service channels may help you scale up the business in the long run. Features & Events dashboard in Userpilot.

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SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

FastSpring

MARCH 27, 2023

Like, you’re literally on the floor like crippled with crying just like two years of your hard work, or whatever, you know, you’re like, ah, and then you get a phone call at that exact moment. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right.

Payment Solutions 105

Payment Solutions Payment Services SaaS Payments VP of Engineering 105

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. It could be argued they are a requirement for long-term product/market fit in most industries SaaS companies compete in. The Types of Platforms.

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Payments Business Model Payment Solutions SaaS Payments 56

ProfitWell

DECEMBER 9, 2019

With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Chart Mogul

JUNE 24, 2021

Even the simplest pricing localization method requires new workflows and considerations, so it’s understandable if you’re apprehensive about jumping in feet first. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. 2 types of pricing localization.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We put it online, $10,000, and we started talking to our customers.

Acquisition 145

Acquisition Software Review Payment Methods Marketplace as a Service 145

User Pilot

JULY 18, 2023

Apply these 7 retention strategies to reduce churn rates: Personalize user onboarding for different user segments. For example, it’s involuntary churn when customers experience payment failures and can’t upgrade or when a bug in your system mistakenly flags a customer’s account for cancellation. Monthly recurring revenue.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

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SaaS Payments Metrics Payment Methods Scale 235

OpenView Labs

APRIL 11, 2019

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. Product-market fit is a term discussed all the time.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 171

Sales Hiring Scale Payment Solutions Banking 171

FastSpring

JUNE 22, 2022

Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? Products Are Finding New Growth in the Opposite Segment. And that decision shapes their product and sales processes for the life of their company.

B2C 143

B2C Payments SaaS Payments B2B 143

User Pilot

MAY 14, 2021

Filled in after a sales call, but before the first customer payment. This feedback can be used to make better product experiences for customers. You can then file all of that data on Zendesk, or whatever similar customer success software you use to store all your customer data. What’s your website URL?

Onboarding 52

Onboarding SaaS Payments SaaS Underperforming Technical Team 52

ProfitWell

MARCH 3, 2020

Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. There’s a lot to consider with an outbreak of this sort: company travel, working in close proximity, susceptibility, personal health issues that expand beyond the virus itself. Take the pressure off live attendance.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

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Business Model Scale Pricing Payment Methods 195

Andreessen Horowitz

NOVEMBER 28, 2023

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. I’m more of an infrastructure person. Why don’t you put them on a card?

Merchant Services 79

Merchant Services Payment Methods Payments Payment Solutions 79

Tom Tunguz

OCTOBER 6, 2021

The company started out life as /dev/payments helmed by two brothers from Ireland. Today, Stripe is synonymous with payments and tallies more than 15 products. Prior to joining Stripe, Claire led various product and operations teams at Google, most recently for their Self-Driving Cars project.

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Payment Services Scale Payment Methods Payment Solutions 267

Intercom, Inc.

NOVEMBER 27, 2019

It requires thinking at a different scale. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. . Product, marketing, and sales are table stakes for growth.

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Payments Scale Revenue SaaS Payments 186

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. Traditionally consumer businesses have longer S-curves, so there is less of a need for a new product to drive growth. You can read parts 1 and 2 here and here.

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Payments Scale Payment Solutions Technical Review 113

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. It just made it a lot easier for us to scale up Salsify as we found success. My account runs my website. You might sell it through Facebook marketplace.

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SaaS Payments Scale Payment Services Payment Solutions 266