How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)
SaaStr
APRIL 4, 2023
They made a move, adding a higher value “enterprise plan,” enabling the company to add an outbound sales team. They had SMB positioning with an unfavorable LTV to CAC ratio. Not surprisingly, growth picked up again. A Strategic Move Upmarket Another company CIPIO Partners invested in needed to make a strategic move.
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