Neil Patel

MARCH 16, 2021

It’s rare to find a high-traffic website that doesn’t offer opt-in incentives like an Ebook, swipe file, white paper, resource list, free software tool, or any number of content types , but all of them serve as opt-in incentives for acquiring email subscriptions. Featured Opt-In Incentives.

Marketing 133

Marketing Subscription Payment Features Branding 133

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. These can then be supported by blog content published elsewhere, and you can build the sales funnel with nurturing in mind. Tip 6: Measure campaign effectiveness down the funnel. Don’t just focus on signups.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Baremetrics

SEPTEMBER 19, 2021

While we won't avoid customers dropping from the sales funnel altogether, we can try to understand their motivation for closing or not closing and use our marketing and sales teams to improve our chances of closing the loop. Here are a few of the metrics you need to know to manage your purchase cycle from start to finish: 1.

Benchmarks 92

Benchmarks Acquisition Customer Lifetime Value Churn 92

ProfitWell

SEPTEMBER 23, 2019

“Marketing is all about attracting [customers], converting them, keeping them and then delighting them, and that's what this funnel is showing you.". But a surface-level reading of a marketing and sales funnel means you miss what is really underneath and what matters in the funnel — people. Daily usage. Upsell rates.

Marketing 45

Marketing Social Media Sales Funnel Technology 45

Sales Hacker

JULY 15, 2021

Pinpoint your key metrics. For each campaign and industry, there are vital metrics. Identify your pivotal northern star metrics. These key performance indicators (KPIs) span the entire sales funnel and include: Top-of-the-funnel KPIs. Paid ads metrics. Middle-of-the-funnel KPIs. Video metrics.

Strategy 107

Strategy Outsourcing Services Outsourced Development B2B 107

Neil Patel

OCTOBER 18, 2021

Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Define Content Campaign Metrics. That’s why you must define the metrics you’ll use to gauge the performance of your campaign.

Social Media 134

Social Media Content Marketing Technical Review Sales Funnel 134

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Through the publication and distribution of authentic, informative marketing assets like blogs, videos, white papers or infographics, you multiply digital touchpoints across every stage of the buyer journey: If someone has a question, they come to you. Content is the mechanism for doing just that. That’s why content marketing exists?

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40