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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. What’s their new CAC Payback Time? New Gross Margins? While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ).

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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote. And in January of 2020, the CDC put out an email that said COVID might be an issue for travel. And the best CTO I know in the world is the CEO. And I wish I had it.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Watch Cyrus’ full talk, SEO Success: The One Engagement Metric to Rule Them All. Speechless. But fear not!

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 184
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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Be willing to travel. I think it’s that willingness to travel that continues keeping us a head of the curve, continues teaching us how to continue building a great business. The catch was he had just moved his family four kids to New York city. We had no New York city presence. This was a problem.

CTO Hire 159
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Laura Klein on improving chemistry in product teams

Intercom, Inc.

Laura: Metrics one of thing people often ask about. Everyone wants to know which metrics they should actually care about. For example, I can give input on the data base schema if I want to, or if I have a strong opinion, but the CTO or the tech lead makes that final call. Balancing business goals with user needs.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Jonathan : Travel. Jonathan : And so the people that you’re looking for, you wanted them to resonate with that idea that you already have this amount of money in revenue as opposed to looking for other metrics that they might be interested in for a start-up? Vlad: So what’s the new reality? Vlad : In there. Vlad : No.

Scale 151