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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. What’s their new CAC Payback Time? New Gross Margins? While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ).

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Be willing to travel. I think it’s that willingness to travel that continues keeping us a head of the curve, continues teaching us how to continue building a great business. The catch was he had just moved his family four kids to New York city. We had no New York city presence. This was a problem.

CTO Hire 160
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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. Henry Schuck: Right.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Jonathan : Travel. Jonathan : And so the people that you’re looking for, you wanted them to resonate with that idea that you already have this amount of money in revenue as opposed to looking for other metrics that they might be interested in for a start-up? Vlad: So what’s the new reality? Vlad : In there. Vlad : No.

Scale 148
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Laura Klein on improving chemistry in product teams

Intercom, Inc.

Rather than suggesting a model startup, advisor and author Laura Klein is likely to point you toward her favorite heist film. Laura: Metrics one of thing people often ask about. Everyone wants to know which metrics they should actually care about. Laura: I’m glad you asked, because my CTO currently lives in Hawaii.