Marketplace as a Service Product Marketing SMB 
Sales Hacker
JUNE 17, 2025
Look on the multi-product side, especially for vertical software, I think everyone thinks they’re kind of unique in a snowflake. But I, I think that the most important things in a technology company are product and distribution. I thought there was too much noise in the market and this solution.
Hitenism
DECEMBER 26, 2016
Brian Balfour , You’re Too Focused on Product/Market Fit. SMB-focused companies often find growth by going upmarket. In a crowded market, you don’t win with marketing, you win with brand. You have to constantly keep a pulse of their needs and iterate your product, marketing and sales accordingly.
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OPEXEngine
MAY 18, 2021
SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .
OpenView Labs
SEPTEMBER 10, 2020
Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Product-market fit is key.
Sales Hacker
FEBRUARY 7, 2018
Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.
OPEXEngine
FEBRUARY 22, 2022
SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.
Chart Mogul
SEPTEMBER 15, 2023
5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. These are not laws. How Much Should You Pay Yourself?
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