Remove Marketplace as a Service Remove Metrics Remove Payment Methods Remove Strategy
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. They were actually aggregate helpful, right?

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis. Some may use cloud platforms for online solutions.

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Understanding Risk Management Strategies as a PayFac

Stax

For SaaS companies, becoming a payment facilitator (or PayFac) offers a ton of advantages—including but not limited to—boosting retention and profitability while exercising greater control over the customer experience. However, several complex types of risks come along with this. Let’s get started.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Neil Patel

One such method is an influencer promotion campaign. This is a highly effective strategy. For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth. Currently, there are more than 7 million online retailers. That’s a lot of other stores for users to choose from.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to sell (or buy) your startup. Your exit strategy timeline is A LOT shorter. Micro Acquire is a marketplace that connects startups to buyers. What does this mean for startups?

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10 Tips for Etsy SEO

Neil Patel

million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop.