Intercom, Inc.

NOVEMBER 27, 2019

But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world. Product, marketing, and sales are table stakes for growth. A genius inbound marketing strategy. That kind of growth? Salesforce?

Payments 186

Payments Scale Revenue SaaS Payments 186

SaaStr

JANUARY 30, 2023

They focused on building a payment platform that empowers international talent and independent contractors to get paid on time in a compliant way while also ensuring that companies can hire international talent and make payments efficiently. This insight led Deel to focus on solving payments and compliance.

Sales Hiring 238

Sales Hiring Payment Services SaaS Payments Scale 238

User Pilot

APRIL 3, 2024

Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Innovation 89

Innovation Payments Strategy Payment Solutions 89

User Pilot

FEBRUARY 25, 2024

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. And that’s where a platform like Userpilot can come in handy.

SaaS Payments 98

SaaS Payments Trends Payment Solutions Payment Methods 98

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. We’re a cloud content management platform.

Payments 118

Payments Scale Scaling Revenue 118

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 91

SaaS Payments Metrics Customer Lifetime Value Marketing 91

FastSpring

APRIL 30, 2021

When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. Price localization is essentially the practice of tailoring your company’s pricing strategy to local markets. What is Price Localization. Startup Stage.

Payment Methods 81

Payment Methods SaaS Payments Payments Pricing 81

Casey Accidental

OCTOBER 27, 2020

In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Payment Solutions 89

Payment Solutions SaaS Payments Payment Methods Payments 89

Andreessen Horowitz

NOVEMBER 28, 2023

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. I’m more of an infrastructure person. Why don’t you put them on a card?

Merchant Services 76

Merchant Services Payment Methods Payments Payment Solutions 76

SaaStr

APRIL 30, 2022

Average Revenue per Customer. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.

SaaS Payments 241

SaaS Payments Metrics Payment Methods Scale 241

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 92

Growth Marketing SaaS Payments Strategy Payment Methods 92

User Pilot

APRIL 21, 2024

Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing.

SaaS Payments 87

SaaS Payments Payment Services Payment Methods Payment Solutions 87

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. So I just stay low, don’t run any discounted promotions and when customers are back to their normal routine in January we plan our regular marketing outreach.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

ChatGPT 85

ChatGPT SaaS Payments Marketing Social Media 85

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Increase revenue growth. Onboarding process funnel.

SaaS Payments 96

SaaS Payments Payment Services Payment Methods Payment Solutions 96

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

SaaS Payments 73

SaaS Payments Marketing Payment Solutions SaaS 73

SaaStr

NOVEMBER 16, 2022

You’ll never scale revenue if you can’t get two people to hit quota. Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. But you can’t hire a growth marketer, a true demand gen marketer too early.

Sales Hiring 232

Sales Hiring VP of Engineering Payment Methods Scale 232

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 95

Product Marketing Payment Solutions SaaS Payments Software Review 95

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

OCTOBER 30, 2023

Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc. With Heap, you can track user interactions in real time across all touch points within your product.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

User Pilot

MAY 8, 2024

It gives the product a competitive advantage, improves brand reputation, and propels revenue growth. Common needs are related to functionality, reliability, usability , integration , support, customization, and cost-effectiveness. Personalize experiences for different customer segments.

SaaS Payments 97

SaaS Payments Payment Solutions Payment Services Payments 97

SaaSOptics

APRIL 14, 2022

The revenue gained from a fixed pricing model is easy for finance teams to recognize; however, you could easily overcharge or undercharge your customers based on their product usage. Usage-Based/Metered Pricing: Usage-based pricing aligns monetization with how customers actually consume your products and services.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

JULY 6, 2023

SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score, customer satisfaction, product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Why do you need SurveyMonkey alternatives?

Payment Solutions 92

Payment Solutions Payment Methods Software Review Payments 92

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. So I just stay low, don’t run any discounted promotions and when customers are back to their normal routine in January we plan our regular marketing outreach.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Casey Accidental

JUNE 9, 2020

Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well. We typically think of monetization as the lifetime value formula, which is how long a user is active along with revenue per active user.

Retention 145

Retention Benchmarks Payments Payment Methods 145

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 149

Sales Hiring Payment Methods Payment Solutions Marketing 149

User Pilot

FEBRUARY 22, 2024

Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Personalize the first-time user experience to reduce the time to value.

SaaS Payments 97

SaaS Payments Payment Methods Payment Solutions Payments 97

User Pilot

OCTOBER 30, 2023

Which specific aspects of your website or app frustrate them? What activities or patterns do customers exhibit just before they leave your website or app? Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs.

Payment Solutions 52

Payment Solutions Payments Payment Methods Payment Services 52

Intercom, Inc.

AUGUST 30, 2022

Ensure the tools you use integrate together. Time is of the essence for any business, but when you’re a small team with big goals, you need to be even more ruthless about how and where you spend it. Before you add a new tool to your tech stack, check to see how it integrates with the core tools you already have and use everyday.

Scale 163

Scale Payment Services Startup AWS 163

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. Baremetrics on the other hand monitors subscription revenue for businesses that bring in revenue through subscription-based services.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. My account runs my website. What can you do to make the land as frictionless as possible?

SaaS Payments 264

SaaS Payments Scale Payment Services Payment Solutions 264

User Pilot

OCTOBER 30, 2023

Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. But the product analytics platform isn’t without limitations.

Engagement 52

Engagement Payments SaaS Payments Payment Services 52