Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

Innovation 80

Innovation Payments Strategy Payment Solutions 80

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $105,761/yr.

Sales Hiring 90

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 90

User Pilot

JULY 5, 2023

Send CSAT surveys to measure overall customer satisfaction with your product. Measure product-market fit to understand if you’ve met your customer expectations. Use product analytics to uncover frictions and eliminate them proactively. Segmenting customers to send targeted in-app messages.

SaaS Payments 90

SaaS Payments Payment Solutions Payment Services Payment Methods 90

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? Krish Subramanian: We are software engineers by training. My co-founders cut their teeth at Zoho for over 10 years building product and for over six years [inaudible] software products.

Scale 132

Scale SaaS Payments Sales Recruiting Payment Services 132

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. Business to Consumer (B2C). Enterprise.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. For SaaS companies, this isn’t just about website sign-ups but also in-app conversions, leading to paying users, unlike e-commerce, where a conversion might be a purchase.

SaaS Payments 89

SaaS Payments Payment Methods Payment Solutions Payments 89

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 91

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 91

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out. The Role of PPC in Marketing Strategies. Hop straight to it here :).

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? Osmany explains, “When you want to go after the entire market, it’s easy to get really excited. Does it hurt enough for buyers to switch to a new solution? Mid-Market? Firstly, payment should be easy for customers. Enterprise?

Sales Hiring 174

Sales Hiring SMB Sales Recruiting Payment Methods 174

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Sales Hacker

JULY 18, 2022

Here’s an idea: Create a quick view for customer engagement in your CRM system. Generally, unengaged users tend to show the same symptoms: They don’t open, log in, or use the product for a certain amount of days. They don’t open or reply to email marketing or direct email correspondence for a certain amount of days. Make a call.

Payment Services 76

Payment Services Churn Payment Methods Payment Solutions 76

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Chart Mogul

DECEMBER 20, 2022

That kind of information is really powerful; you can take action to mitigate upcoming churn, allocate marketing spend, or just give you the motivation you need to push a bit harder to hit that target. . They hold the key to finding product-market fit and telling an effective growth story. Try it out. .

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

User Pilot

JULY 18, 2023

This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Monthly recurring revenue. Poor onboarding. Price increases.

Churn 79

Churn Payments SaaS Payments Payment Solutions 79

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Segment analysis. for opt-in trials).

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

User Pilot

JUNE 28, 2023

Analyze user feedback to determine which features need more attention in your in-app flows. Create a multimedia onboarding flow with product screenshots and videos. Senior Project Manager Arjoon Talukdar came across Userpilot and decided to build in-app onboarding flows that would encourage new members to upload their CV.

Onboarding 72

Onboarding SaaS Payments Payment Services Payment Solutions 72

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

FastSpring

MARCH 27, 2023

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

User Pilot

FEBRUARY 22, 2024

Drive recurring revenue : Loyal customers spend more through repeat purchases over time. When customers are engaged, they are more likely to renew their subscriptions and try new products. As shown in the image below, industries like IT Services and IT & Software record customer retention rates close to the 90% mark.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. To describe further our product’s situation, here’s what we already had in place: An email onboarding sequence for new customers that walked them through key steps of getting set up on the system. All of this led to one profound realization.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

ProfitWell

FEBRUARY 28, 2020

Today, eBay may be looking to subscription to amp up its ecommerce reach. Listen wherever you get podcasts: Your top subscription news. And a subscription offering may just be the way to do so. For years, our friend Tien Tzuo over at Zuora has claimed that virtually every company will go subscription.

Payment Methods 52

Payment Methods Payments Payment Solutions SaaS Payments 52

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. You may also hear this stage referred to as discovery , vision/mission , or problem/solution fit. Finding channel/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

ProfitWell

MARCH 3, 2020

What’s the next milestone disrupting the market? Listen wherever you get podcasts: Your top subscription news. Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

Tom Tunguz

AUGUST 11, 2014

When I started in the venture business and met software companies, I never heard the words customer success during pitches or throughout diligence or in board meetings. A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies.

Customer Success 100

Customer Success SaaS Payments Payment Services Development Team Review 100

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

Customer Success 90

Customer Success Payments Payment Services Scale 90

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Subscription service Recurly reports an average monthly churn rate of 5.6%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Intercom, Inc.

MAY 16, 2019

It’s easy to dream up a sophisticated solution to a problem, but first you need to validate your assumptions to ensure you’re on the right track before going nuts with features. To differentiate yourself in a crowded market, ease of use is only part of the equation. It starts with so many businesses, which are subscription businesses.

Payment Solutions 106

Payment Solutions Underperforming Technical Team Onboarding Software Review 106

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. What is a pricing audit?

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76