SaaStr

MAY 28, 2021

A market or at least, market segment, that if small now will be huge. But CRM is a big market. The ability to get to that future, no matter what. To recruit amazing teams. To break things and fix them. To pick themselves off the ground, 5, 10, 50 times. To never, ever quit. Related to seeing the future.

SaaS 312

SaaS Market Segmentation Product Marketing Marketing 312

SaaSOptics

AUGUST 11, 2022

Before reaching out to investors, you should have a clear idea of how a capital injection will be used to maintain or develop different pieces of your organization, whether it’s product, leadership, sales and marketing, or research and development. Option 2: Selling the business. Option 4: Scaling your SaaS.

Scale 97

Scale Scaling Technical Review Venture Capital 97

SaaStr

JANUARY 2, 2021

The #1 biggest mistake I see from $1m to $10m ARR is chasing new market segments, new categories, new areas where you have 0 or almost no traction. You’ve gotten 50, 100, whatever # of businesses to pay you $1,000,000 a year. There are 10,000 new apps out there. It’s “impossible” to get to $1m. You did it. We all want to grow faster.

Sales Hiring 291

Sales Hiring Headcount Pricing Market Segmentation 291

SaaStr

JANUARY 13, 2022

And as the number of SaaS companies continues to grow and explode, and as SaaS changes and penetrates more and more market segments … it seems like there are more and more exciting SaaS companies without a natural acquirer. The fourth had an IPO, eventually. At least that I can see, or believe.

Market Segmentation 259

Market Segmentation Mobile Technology Cloud 259

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Hands-on coaching of sales leadership and individual contributors. Their peers.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

SaaStr

JULY 6, 2020

If yours is, invest more there and worry a little less about pressure to do new things, new market segments, etc. Double down there. You can screw up a lot of other things. Most products are not beloved. 4/ If you need a little more $$$, and you are doing well — we will help. I needed just a little more money, but not a ton.

Part-Time VPE 254

Part-Time VPE Scale Market Segmentation Finance 254

BetterCloud

JANUARY 19, 2023

I most enjoy working in evolving market segments and product categories that fulfill a critical business need with an innovative approach. At BetterCloud, we are already the market leader in SaaS management platforms. Can you share your leadership philosophy with us? What are you most excited about in your new role?

Marketing 52

Marketing Innovation Government Market Segmentation 52

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. And in the ideal case, a partner that can help take over the execution of your new data-informed strategy, particularly when it comes to the marketing aspect. Thought Leadership. Maybe you need to optimize your processes to reduce costs.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

The Angel VC

DECEMBER 12, 2018

Because of this, make sure that whatever path you choose, all key stakeholders (co-founders, board, investors, leadership team) are aligned on the plan and potential fallback scenarios. The good news is that growing a little slower is not the end of the world.

Sales Recruiting 106

Sales Recruiting SaaS Payments Sales Hiring Scale 106

Chart Mogul

JUNE 13, 2018

If you’re not a regular reader, make sure you check out the team’s excellent thought leadership content ! Whether startups should aim to dominate a niche before expanding to wider market segments. Topics covered in this episode. What it takes for SaaS startups today to raise venture capital.

Venture Capital 40

Venture Capital Startup Data SaaS 40

Sales Hacker

JUNE 14, 2018

When you select the low-cost option, you sacrifice expertise, leadership, and the ability to execute. Can you illustrate your firm’s proven track record of selling in the enterprise, mid-market, or SMB segments ? How will your company support and enable expansion into a new geography or market segment? (

Outsourcing Services 57

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 57

Sales Hacker

DECEMBER 28, 2018

If You’re Building Your B2B Marketing Strategy, Start Here by David Kurkjian. A proven B2B marketing strategy framework that will help you identify the most prolific market segments, your ideal customer profile, and the right marketing channels to generate leads. Backlinks – 215. Notable Stats.

Sales Hiring 96

Sales Hiring Sales Underperforming Technical Team B2B 96

Point Nine Land

DECEMBER 12, 2018

Because of this, make sure that whatever path you choose, all key stakeholders (co-founders, board, investors, leadership team) are aligned on the plan and potential fallback scenarios. The good news is that growing a little slower is not the end of the world.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

SaaStr

JUNE 27, 2019

And for that, you need leadership and the right kind of leaders. It’s true for other market segments. There are other ways that other functions in the company change as you move into the enterprise but hopefully that gives you a flavor. Alignment across those functions is so important.

Scale 174

Scale Enterprise Scaling Sales Hiring 174

Kellblog

DECEMBER 27, 2021

What drives these disruptive cycles: Feature creep , which leads to market overshoot over time. Management changes , as leadership teams drift from a spirit of value creation for customers to value extraction from them. Siebel was disrupted by Salesforce who was disrupted by Zendesk who is being disrupted by Freshworks.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

OPEXEngine

JANUARY 14, 2020

The Value of Market Leadership. In every market, a few companies garner the majority of the market. The market leaders are usually more profitable. Companies should strive to achieve market share in their market segment in the range 10% to 30%.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

SaaStr

JANUARY 5, 2023

During Chaplin’s previous tenure at the software company Turbonomic, he encountered this problem as the company—starting at the low end of the market—realized their unit economics did not comport with the market segment they hoped to acquire. Looking back vs. looking forward.

Sales Hiring 41

Sales Hiring Acquisition Forecasting Outsourced Development 41

Sales Hacker

DECEMBER 12, 2017

In general this should increase with seniority and market segment. On top of that finance and leadership is probably expecting a similar growth curve as your first product (cause why not?), Base/Variable split is a crucial element to every comp plan. New products are probably the toughest thing to compensate on.

Compensation 79

Compensation Sales Hiring Sales Payment Services 79

SmartKarrot

JUNE 9, 2021

Apply here: [link] Role: Customer Success Manager Location: London, England, United Kingdom Organization: Klue As a Customer Success Manager, you will be your customer’s biggest advocate and primary point of contact for an owned portfolio of accounts in the emerging and mid-market segment.

VP of Engineering 10

VP of Engineering Customer Success Scale Sales Recruiting 10

SaaStr

OCTOBER 31, 2019

I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

SmartKarrot

MAY 4, 2021

Leadership teams want regular updates on account health, onboarding results, implementation journeys, customer adoption trends, and more. For a mid-market segment, a mid-touch just in time strategy would suffice. For an SMB segment, automated tech-strategy is the key to proceed. Like what you are reading?

Customer Success 11

Customer Success Technical Review SMB Onboarding 11

OPEXEngine

MARCH 9, 2021

That’s exactly what got the former Zenefits leadership team into trouble. Introduce new leadership. New leadership brings fresh thinking, energy, and the ability to rally a team around a new culture. A Cautionary Tale. It’s no secret that Zenefits went from a big high to a big low a few years back,” says Jay. Business Model.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Sales Hacker

SEPTEMBER 21, 2020

When it’s others, you have to influence them and motivate them (yes, you can try to command and control them, but if that’s your cup of tea, then you need to get a time machine and go back to the 50s because that’s not how modern leadership works). The main thing is to show some leadership … anyplace. mid-market), a product line, etc.

Scale 72

Scale Sales Recruiting Sales Hiring Leadership 72

Intercom, Inc.

DECEMBER 4, 2019

Today, however, the car industry has multiple brands offering different value propositions targeting specific customer segments. Brand architecture is used to help maintain alignment as you target different market segments. This is something that should be constantly discussed within your leadership team. 3 Brand stretch.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

SaaStr

JULY 30, 2018

Don’t miss out on two full days of thought leadership content, networking opportunities, fantastic French food, and fabulous evening events, all in the heart of Paris — snag your Europa 2019 tickets and catch up with us on the other side of the Atlantic next year! Again, it was because we weren’t just selling software.

Technical Advisors 156

Technical Advisors Scale Sales Hiring Sales Recruiting 156

Intercom, Inc.

JULY 4, 2019

Marketing needs to know it. This is how you’re making the strategic decisions about what kind of accounts you approach, which market segments you’re chasing. ” From a leadership dynamic point of view, that’s the foundational shift between outputs to outcomes. Sales needs to know it. Go solve it.”

Scale 212

Scale Leadership Business Model Consulting 212

Sales Hacker

APRIL 29, 2021

With so many stakeholders involved in the content supply chain , you need a central person to manage communication among leadership and strategists, writers, end-users, enablement, and analysts. From there, we suggest assigning functions within a single team or market segment (you can call it a pilot). Content Management.

Scale 102

Scale Sales Hiring Sales Headcount 102

SaaStr

AUGUST 5, 2019

So what is our target market? We go after two market segments, and I think this is important because when you’re a young SaaS company, we would be happy to sell to anybody who had a pulse. And we said we’re not going to focus on these other segments, which is real large enterprises and also consumers.

Sales Recruiting 165

Sales Recruiting Construction SaaS Scale 165

SaaStr

JUNE 3, 2020

We had grown a bunch, but our market had changed, and our go-to-market really needed to change as well. But, with all the change needed, we mutually decided that change in terms of leadership and ownership over the sales team and go-to-market function was needed.

Sales Hiring 173

Sales Hiring Scale Technical Advisors Systems Review 173

Sales Hacker

SEPTEMBER 8, 2021

Prior to deeming a lead as marketing qualified and sending to sales for follow up according to the defined qualification strategy, we run numerous marketing-owner nurture programs through both email and paid channels to create both awareness and engagement.

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

Sales Hacker

NOVEMBER 15, 2017

Champion/Challenger Test is a testing approach for determining the best engagement strategy for a given market segment, wherein the Champion represents your current production/servicing paradigm while the Challenger(s) represent new or different ways of doing things. Marketing Qualified Lead. Mid-market. Forecasting.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

SaaStr

NOVEMBER 12, 2019

Every time we raised prices, it was a battle between us; Adam and I as the co-founders and the sales leadership and the sales managers and the sales team. Every time we raised prices, the sales team was freaked out that nobody was going to buy our software. Every single time it was a non-issue.

Sales Recruiting 162

Sales Recruiting Scale Outsourcing Services Sales Hiring 162

SaaStr

NOVEMBER 21, 2020

So those initial lands, our entry points that we create, are structured based on the market segment so that we can keep the average sales cycle time to about 90 days. I subscribe to what David Kellogg said, which is that marketing exists to make sales faster. So from that first buyer meeting until deal closed, around 90 days.

SaaS Payments 257

SaaS Payments Scale Payment Services Payment Solutions 257

Outseta

MAY 8, 2020

New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. Your leadership team, collectively, should be on the hook for company performance far more than any individual should be assessed against a given metric.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

Sales Hacker

DECEMBER 8, 2017

For example, if you’re buying a sales acceleration tool that specializes in outbound emailing, you may only want to hear reviews from others that sell to your market/segment, have the amount of reps that you do, or use a similar tech stack as your org. Being able to filter like that really takes it to the next level.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

Intercom, Inc.

JULY 9, 2020

We also did a lot of co-marketing. And then lastly, we also had a lot of thought leadership content. So we partnered with other brands, created unified strategies and assets and leverage their audience. I spoke about that before.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

MAY 2, 2019

Understand that whatever it is, don’t think that as a start-up, just because you have this neat idea, maybe a friend’s saying that it is the coolest dating app ever that you are doing, nothing wrong with that market segment, but understand that there are many steps along this way and that getting, again from point A which is you’ve started, to point (..)

Scale 143

Scale Business Sales Hiring CTO Hire 143