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SaaS: Is B2B Revenue Better than B2C?

FastSpring

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? How B2B and B2C Are Converging.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. Let us worry about global payments and taxes.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. Are you looking for a merchant of record that will partner with you to grow your business internationally? Paddle offers it.

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User Profile: What Is It and How to Create One?

User Pilot

This article focuses on user profiles in the SaaS context. TL;DR A user profile is a collection of details about an individual user: their identity, roles, personal details, or behavior. They may be inspired by a user but they don’t describe one real person. Collect data through multiple methods.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks. Is There an Ideal Churn Rate for SaaS?

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Why You Need FULL Funnel CRO Right Now

FastSpring

Barriers are anything that stop a buyer from converting, such as website usability, solution fit, or pricing. But he explains that what happens on the website is such a small and early part of the entire customer relationship. “For Stream the entire conversation or read the highlights below. Jump to highlights. But sign-ups went down.