Alignment: Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue
SaaStr
JUNE 22, 2021
The other day I saw a VP of Sales flame out and resign with no notice from a SaaS company doing $10m ARR growing quickly. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. The original version here on Lattice Engines’ Sales and Marketing Hub.
Let's personalize your content