SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He talks about SaaS products, marketing, and sales. Ben Murray.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SmartKarrot

JANUARY 12, 2022

Product-led businesses enable this by providing the customer with the “keys” to using the product and assisting them in achieving a meaningful result. Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

Chart Mogul

JANUARY 8, 2020

Here are five growth lessons we’ve picked up along the way — no salespeople required. #1: 1: Invest upfront in both paid and organic acquisition channels. We invested upwards of €500,000 over the course of that first year to keep ourselves afloat and develop a product people would want to use.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 134

Growth Marketing Marketing Scale Payment Features 134

Chart Mogul

JANUARY 8, 2020

Here are five growth lessons we’ve picked up along the way — no salespeople required. #1: 1: Invest upfront in both paid and organic acquisition channels. We invested upwards of €500,000 over the course of that first year to keep ourselves afloat and develop a product people would want to use.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Incredo

NOVEMBER 1, 2019

The product itself should be developed with single user persona or small teams in mind, while every touch point between the potential customer and the actual purchase should be lean and optimized for self-service. Marketing: In this model, high-end marketing that facilitates brand awareness, education and trust-building is used.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

JUNE 28, 2018

The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. Those are generally very low investment, but with potentially massive rewards. It’s too much of an investment. You can do paid referrals or paid ads. Where do people see them?

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. Those are generally very low investment, but with potentially massive rewards. It’s too much of an investment. You can do paid referrals or paid ads. Where do people see them?

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? Source-Clubhouse.com.

B2B 119

B2B Marketing SaaS Social Media 119