SaaStr

FEBRUARY 14, 2023

In today’s market, you’ll need to convince investors that you’re a worthwhile investment. Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market?

Metrics 217

Metrics SaaS Marketing SMB 217

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. Click To Tweet.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . There are several factors involved in monitoring the health of your subscription business.

Trends 98

Trends B2B Scale Payment Features 98

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Examples of Productized Services.

Scale 141

Scale Payment Features Consulting Pricing 141

SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Many customers in SE Asia are budget-based versus subscription-based. That’s a mistake.

Development Team Review 227

Development Team Review Technical Review Underperforming Technical Team SMB 227

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Monthly Recurring Revenue (MRR) – for example from subscriptions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. Tweet this quote.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

NOVEMBER 2, 2019

And so I’m so thrilled to welcome back Krish Subramanian, founder and CEO at Chargebee, the startup that lets you go beyond payment, billing, and recurring invoices to delivering subscription experiences that wow and what they’re doing now in the world of rev ops, trust me, it’s pretty mind blowing.

Scale 128

Scale Sales Recruiting SaaS Payments Payment Services 128

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

ChurnZero

MAY 6, 2022

“If your product or service can have an impact on ROI, that’s what you really need to do. Slack is a productivity tool and did really well. But for productivity tools, which don’t have ROI measurements, it’s harder to get started.”. Subscription businesses have focused on new logos for too long. “If

Retention 98

Retention Revenue Entrepreneurship B2C 98

Buffer Resources

FEBRUARY 28, 2024

For B2C offerings like digital products or courses, gauge your target audience's price sensitivity and willingness to invest. Surveys, social media polls, and analysis of similar products can offer insights into your audience's budget and preferences.

Pricing 96

Pricing Social Media Consulting Branding 96

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Obviously, subscription revenue growth rates are valued differently at different sizes.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Here I’ve added a marketing channel custom attribute to each customer record.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

User Pilot

AUGUST 6, 2023

On top of that, our article: Defines what marketing automation is. Explains why it’s worth investing in. Identifies the areas of marketing that you can automate. Introduces tools that you can use to automate your marketing processes. To calculate your marketing ROI, divide the total net returns by the total costs.

Marketing 98

Marketing SaaS Social Media Onboarding 98

OpenView Labs

SEPTEMBER 8, 2021

The complexities of pivoting from traditional seat-based subscriptions to usage-based pricing are analogous to making the leap from on-prem to SaaS in the first place. . In a pure consumption-based or pay-as-you-go model, every day the customer is making a decision about whether to use a product. Twilio—0.9 .

Pricing 64

Pricing Customer Success Scale Compensation 64

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Scale 162

Scale Payment Solutions Payment Methods Marketing 162

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot tools for A/B testing.

Strategy 98

Strategy Marketing Scale Software Review 98

ChurnZero

MAY 20, 2021

Chasing the wrong priorities and investments can quickly snowball and compound over time, resulting in stunted progress and flatline growth. That’s why it’s essential to invest in the people, processes, and technologies that create the most value for your customers and your organization. Traits: Product-market fit. $6M

Customer Success 90

Customer Success Payments Payment Services Scale 90

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. A positive NPV indicates that the project is expected to generate more financial value than the initial investment.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. In other words, how much cash investment is required to double or triple or quadruple revenues in the next year.

Sales Recruiting 108

Sales Recruiting Revenue Startup Sales Hiring 108

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

User Pilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. It can be anything starting from signing up for a product, completing an onboarding checklist, upgrading the account, filling out a micro survey, and canceling the subscription.

Engagement 52

Engagement Software Review Onboarding Subscription 52

ChurnZero

NOVEMBER 4, 2022

If you’re asking me to do more with less,” says You Mon, “then this is what the NRR and GRR are going to go to and the resulting return on lack of investment.”. Customer Success can catapult its rank by owning product-market fit. Is marketing generating high-value content and effective pricing?

Customer Success 98

Customer Success Scale SaaS Finance 98

OPEXEngine

FEBRUARY 22, 2022

This phrase was coined by Harvard Business School professor, Michael Porter, who used it to describe a company challenged by a product that can’t compete with higher-end products and is also susceptible to competitive pressures from lower-cost providers. eCommerce Marketplaces. SMM vs. Enterprise SaaS Metrics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JUNE 9, 2023

Provide relevant and contextual guidance: By segmenting customers, you can design product marketing relevant to each use case and offer contextual in-app guides to each user segment. Therefore, modals also help increase your monthly recurring revenue by encouraging users to invest in higher-tiered subscription plans.

Onboarding 94

Onboarding SaaS User Experience Engagement 94

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. There are times when users don’t always get your product on the first try. Product Marketing Manager. Source: imgflip. Best, Anna.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. I remember talking to Belgium investors at the time and everybody said, look, enterprise software is dead, there’s no opportunity through investment. It can order subscription. But again, at the time SaaS wasn’t, subscription wasn’t the norm at all.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

The Angel VC

SEPTEMBER 16, 2013

As a rule of thumb, you should aspire a payback time of 6-9 months, meaning that you spend 6-9 months' worth of subscription revenue to acquire a customer. I'm going to call them "pre product/market fit", "pre scale" and "post scale" (being well aware that the transitions between these phases are gradual).

Scale 153

Scale Sales Hiring Startup Sales 153

ProfitWell

APRIL 24, 2019

It's your Wednesday subscription fix. Before we pig out, let’s get into subscription. If you want to keep up too, Yext hosts a webinar tomorrow, April 25th, featuring Yext Product Marketing Manager and TimeTrade’s SVP of Business Development — so you can explore the search experience and capture more value from your local pages.

Subscription 45

Subscription Payment Features Engineering Investment 45

Frontegg

DECEMBER 2, 2021

You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest. For that to happen, you need to open your product for wide usage and talk to users to hear their sincere feedback. Your product needs to support top-down (demo?POC?Sales)

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Loyalty rewards program.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Typically developing the software is much more expensive than the initial (subscription) fee a customer would pay.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaStr

JULY 25, 2021

Dev Ittycheria: And in some ways even though I’ve been a VC, and an operator, in some ways as an operator, I’m just now investing my time, not my money. So when I looked at opportunities to pursue, whether to go back into an operational role, a lot of it was around how big is the market opportunity? So that’s easy.

Sales Recruiting 251

Sales Recruiting Sales Hiring Scale VP of Engineering 251

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. What’s the return on investment of your mom? Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

NOVEMBER 16, 2020

It was a subscription based model. Honestly, Andy, as do so many founders today and they say the biggest, biggest challenge is we cannot find great product marketers. We actually can’t find product marketers full stop. Why is there such a drought of good/product marketers? Help me out here.

Scale 202

Scale Sales Hiring Leadership Sales Enablement 202

OpenView Labs

NOVEMBER 29, 2021

This isn’t a one-time process or a get-product-market-fit-quick scheme. It’s an ongoing practice the most successful product led growth companies build into their DNA. “Asking for a credit card when someone signs up for a subscription product is like asking for marriage on the first date.

Scale 93

Scale Business Software Review DevOps as a Service 93