SaaStr

OCTOBER 30, 2021

A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure. Unfortunately for me, I had little experience, not much talent, and lacked the treasure/money to invest. It seemed like the best investment! .

Scale 262

Scale Sales Hiring Sales SMB 262

SaaSHolic

MAY 5, 2023

The speakers believe that the next 10 years will be better for the region, with opportunities for investment in various industries using technology to solve problems. Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

User Pilot

MAY 30, 2023

One key component of a great product is its usability, so being able to gauge it with a short in-app survey can give you UX insights that can help you improve your product to better fit the user’s needs. Measure your product-market fit Haven’t confirmed if you have achieved product-market fit yet?

Scale 96

Scale Market Research User Experience Benchmarks 96

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

APRIL 19, 2024

Here’s how market research supports business throughout the product lifecycle: Concept Creation : Helps identify market needs and opportunities to inform the initial product idea. Building a Business Case : Provides evidence and data to justify investment in the new product.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

OpenView Labs

DECEMBER 17, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Steffen Bilde, VP of Product Strategy at Dixa. You have to invest in your network. Once you have product-market fit, the most important thing is getting the right leadership in place for sales, marketing, product.

Leadership 57

Leadership Technology B2B Growth Marketing 57

Casey Accidental

FEBRUARY 9, 2021

You’ll be joining other top operators from companies like Airbnb, Spotify, Stripe, Dropbox, Zoom, HubSpot, Reddit, and LinkedIn who consider Reforge one of the best professional investments they’ve made. ” – Scott Worthington, Dir of Product Marketing at Peloton.

Strategy 52

Strategy Scale Systems Review Technical Review 52

Casey Accidental

AUGUST 4, 2021

You’ll be joining other top operators from companies like Airbnb, Spotify, Stripe, Dropbox, Zoom, HubSpot, Reddit, and LinkedIn who consider Reforge one of the best professional investments they’ve made. ” – Scott Worthington, Dir of Product Marketing at Peloton.

Technical Review 52

Technical Review Scale Systems Review Retention 52

SaaStr

MARCH 19, 2019

Then also went into venture capital where I invested in API first products. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. We’ve just seen a lot of growth and success of the platform since then.

Payments 120

Payments Scale Scaling Revenue 120

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

FEBRUARY 15, 2023

Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. The value of a competent growth team lies in unifying these functions and working with aligned goals. If you have product market fit, don’t wait to implement outbound. Invest in a unified data platform.

Scale 193

Scale Sales Hiring CTO Hire Scaling 193

User Pilot

FEBRUARY 20, 2024

The difference between a data product roadmap and the traditional approach is the former relies heavily on data. Find product-market fit : By analyzing user interactions, feedback , and needs, you’re better positioned to tailor your product to meet those demands more precisely, enhancing product-market fit.

Data 105

Data Customer Lifetime Value Software Review Churn 105

SaaStr

SEPTEMBER 26, 2019

I looked back at our investment memo, it was a 2K ACV when Jason invested after Y-C. So mid-market, we’re about 40 to 50K ACV enterprise. Gaetan Gachet : … structure for sales and at product market fit? Do you want me to focus on any specific thing here? Laura Bilazarian : Yeah.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SmartKarrot

FEBRUARY 16, 2022

Casey is active in the SaaS space- growth strategies, industry insights, and SaaS trends. Chris Orlob is the senior director of product marketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Chart Mogul

FEBRUARY 26, 2018

This generated a lot of noise for people on our team whose job it was to manage such campaigns, and while a few people eventually did create trial accounts or eventually pay for our product, the return on investment was just not good enough. Most classical marketing funnels stop at the purchase.

Scale 45

Scale Content Marketing Social Media Subscription 45

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

Intercom, Inc.

JUNE 7, 2018

Sean: I stumbled into online marketing in 19996 because I had invested in a friend’s online gaming company. I joined him in a sales role initially when there wasn’t anybody really using the product, which meant I was trying to sell advertising against a non-existent user base.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Chart Mogul

JANUARY 8, 2020

Here are five growth lessons we’ve picked up along the way — no salespeople required. #1: 1: Invest upfront in both paid and organic acquisition channels. We invested upwards of €500,000 over the course of that first year to keep ourselves afloat and develop a product people would want to use.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. When it comes to growth, it’s tempting to boil the recipe down to just a few ingredients. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. “In

Payments 186

Payments Scale Revenue SaaS Payments 186

Intercom, Inc.

JULY 13, 2018

Can you invest in customer acquisition too early? You can definitely invest in acquisition too early. If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

SaaStr

JULY 29, 2022

But boy, I can tell you from all the companies I have invested and worked with that have a hardware/software component, it really actually gets brutal as you scale. There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are.

Scale 219

Scale Scaling Sales Hiring Enterprise 219

Baremetrics

APRIL 16, 2021

Sweat equity and credit cards, personal lines of credit, direct cash investment into the business in the form of an equity stake or a related-party loan to the company, deferring cash-pay compensation. Future capital providers love to see that you’ve invested more than your time into your endeavor. Company Stage. What it Takes.

Venture Capital 66

Venture Capital Technical Review Underperforming Technical Team SaaS 66

SmartKarrot

JANUARY 12, 2022

The core idea of PLG’s strategy is that a good product will infiltrate the market and grow by itself. This makes the strategy much cost-efficient as you don’t have to put tons of money into product marketing, build free content, and host webinars. Instead, the money is spent on bettering the product.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 143

Growth Marketing Marketing Scale Payment Features 143

Chart Mogul

JANUARY 8, 2020

Here are five growth lessons we’ve picked up along the way — no salespeople required. #1: 1: Invest upfront in both paid and organic acquisition channels. We invested upwards of €500,000 over the course of that first year to keep ourselves afloat and develop a product people would want to use.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

ProfitWell

JUNE 12, 2019

Often times, when marketers think about growth, the first strategy to come to mind is finding ways to make the product better. The better the product, the more people who'll buy it, right? The truth is that to stimulate growth, marketers should instead focus on the experience customers have at every product touch point.

Pricing 47

Pricing Business Social Media User Experience 47

Mucker Capital

APRIL 6, 2023

You need to commit to this growth motion. You need to invest at least a year or even two years. If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage. Growth is not really secondary. That will never work. PLG is not like that.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Tactics for driving growth. Dustin: Coming from a growth marketing background, how do you work with sales teams to drive growth? The right time to invest in automation.

Scale 151

Scale Scaling Technical Review Systems Review 151

Incredo

NOVEMBER 1, 2019

The product itself should be developed with single user persona or small teams in mind, while every touch point between the potential customer and the actual purchase should be lean and optimized for self-service. Marketing: In this model, high-end marketing that facilitates brand awareness, education and trust-building is used.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

JUNE 28, 2018

Those are generally very low investment, but with potentially massive rewards. It’s too much of an investment. Unsurprisingly, at least to me now, that did nothing, and unfortunately our conclusion was that it’s not worth investing in badges. We don’t really know what the return is going to be.”

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

Those are generally very low investment, but with potentially massive rewards. It’s too much of an investment. Unsurprisingly, at least to me now, that did nothing, and unfortunately our conclusion was that it’s not worth investing in badges. We don’t really know what the return is going to be.”

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

User Pilot

MAY 19, 2021

How many even made the investment to really figure out the platform? Choosing between inbound and outbound largely depends on your business goals, timeline as well your marketing budget. Diving deeper into the activities of your audience can also help determine where to invest the most resources. Source-Clubhouse.com.

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Can I get them to use it?

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

Intercom, Inc.

MARCH 29, 2018

Our chat covers why content is a channel worthy of early investment, the tactics he sees as underutilized, when to ask your audience for something in return, and more. This is part of an ongoing series of interviews about unlocking the potential of growth. Content as an early growth channel. It’s being impatient.

Scale 192

Scale Business Content Marketing Interviewing 192